Measuring Customer Experience, Klaus Philipp

Автор: Gary S. Goodman PhD
Название: Monitoring, Measuring, and Managing Customer Service
ISBN: 0787951390 ISBN-13(EAN): 9780787951399
Издательство: Wiley
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Цена: 40120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Excellence in customer service does not come about accidentally - it is a learnable set of behaviours that can be monitored, measured and managed. Drawing from the author`s seminar programme, this title provides readers with a system for building and sustaining customer service.

Автор: Soudagar Reza, Iyer Vinay, Hildebrand Volker
Название: The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
ISBN: 007178697X ISBN-13(EAN): 9780071786973
Издательство: McGraw-Hill
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Цена: 46890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.

Автор: Reason Ben, L?vlie Lavrans, Brand Flu Melvin
Название: Service Design for Business: A Practical Guide to Optimizing the Customer Experience
ISBN: 1118988922 ISBN-13(EAN): 9781118988923
Издательство: Wiley
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Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical approach to better customer experience through service design Service Design for Business helps you transform your customer`s experience and keep them engaged through the art of intentional service design.

Автор: Goodman John A.
Название: Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
ISBN: 081443388X ISBN-13(EAN): 9780814433881
Издательство: McGraw-Hill
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Цена: 22950.00 T
Наличие на складе: Невозможна поставка.
Описание: With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn`t - and the revenue and word-of-mouth payoff of getting it right.

Автор: Don Peppers, Martha Rogers
Название: Managing Customer Experience and Relationships: A Strategic Framework, 3rd edition
ISBN: 1119236258 ISBN-13(EAN): 9781119236252
Издательство: Wiley
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Цена: 89760.00 T
Наличие на складе: Невозможна поставка.
Описание: Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.