Marketing Management: A Strategic Decision-making Approach, Mullins, John Walker, Orville C.

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-Making Approach
ISBN: 0078028795 ISBN-13(EAN): 9780078028793
Издательство: McGraw-Hill
Цена: 0 T
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Описание: Contains the summary records of the meetings of the International Law Commission on its 57th session (2 May-3 June and 11 July-5 August 2005). The issues discussed include: unilateral acts of states, diplomatic protection, state responsibility, reservations to treaties and international liability for injurious consequences arising out of acts not prohibited by international law. French edition.

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-Making Approach
ISBN: 0078028795 ISBN-13(EAN): 9780078028793
Издательство: McGraw-Hill
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Contains the summary records of the meetings of the International Law Commission on its 57th session (2 May-3 June and 11 July-5 August 2005). The issues discussed include: unilateral acts of states, diplomatic protection, state responsibility, reservations to treaties and international liability for injurious consequences arising out of acts not prohibited by international law. French edition.

Автор: Saunders
Название: Financial Institutions Management: A Risk Management Approach
ISBN: 1259010856 ISBN-13(EAN): 9781259010859
Издательство: McGraw-Hill
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Цена: 40950.00 T
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Описание: Provides an approach that focuses on managing return and risk in modern financial institutions.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
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Цена: 56970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Rajagopal
Название: Marketing Decision Making And The Management Of Pricing
ISBN: 1466640944 ISBN-13(EAN): 9781466640948
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
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Описание: <em>Marketing Decision Making and the Management of Pricing: Successful Business Tools</em> provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 62410.00 T
Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Conroy
Название: Decision Making in Natural Resource Management: A Structured, Adaptive Approach
ISBN: 0470671742 ISBN-13(EAN): 9780470671740
Издательство: Wiley
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Цена: 61190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Intended for use by natural resource managers and scientists, as well as by students in the fields of natural resource management, ecology, and conservation biology, this book takes readers through the process of developing a structured approach to decision making.

Автор: Steele, S.R.,
Название: Complexities in Colorectal Surgery Decision-Making and Management
ISBN: 1461490219 ISBN-13(EAN): 9781461490210
Издательство: Springer
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Цена: 149060.00 T
Наличие на складе: Невозможна поставка.
Описание: Complexities in Colorectal Surgery

Автор: Buonocore, Giuseppe; Bracci, Rodolfo; Weindling, M
Название: Neonatology: a practical approach to neonatal management
ISBN: 8847014042 ISBN-13(EAN): 9788847014046
Издательство: Springer
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Цена: 139710.00 T
Наличие на складе: Поставка под заказ.
Описание: This new textbook wants to offer to neonatologists and pediatricians a modern and complete view of the various problems and aspects of neonatology, currently one of the most complex and advanced fields of pediatrics. The first chapters will be dedicated to the epidemiology of neonatal mortality and morbidity and to the conditions responsible for neonatal risk. A section will be devoted to organizational problems of hospitals and home services for efficient modern neonatal and infant care. Particular attention will be paid to neonatal care, medico-legal questions, examination of newborns and current availability of laboratory facilities and instrumentation for identification of perinatal abnormalities. Neonatal nutritional problems will also be examined, outlining current knowledge of the needs of sick and healthy babies. Conditions jeopardizing fetal health such as diabetes, maternal drug abuse and smoking will be discussed. New advances in neonatal pharmacology will be extensively examined. Various diseases of the neonate involving lungs, heart, gastrointestinal tract, blood, immune system, endocrine system and kidneys will be also  expounded in special chapters. Fetal and neonatal infections will be extensively discussed. Fetal and neonatal neurological abnormalities will be discussed by highly specialized authors. There will be chapters on neonatal ophthalmology, dermatology and orthopedics. Each chapter has beeb written by  a well recognized international expert in his or her field. As the opinion leader in their field, the Author is responsible for giving the most up-to-date information in terms of what is known, what is still being researched, and what has become evidence based medicine. Underlying causes and mechanisms of neonatal diseases will be presented in an immediate form. The use of summaries, tables, and accurately selected guidelines or recommendations that will accompany the text will supply quick references and instant solutions to the concerned neonatologists during their daily practice.

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
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Цена: 65190.00 T
Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.