Strategic Brand Management, Keller Kevin

Автор: Keller, Kevin Lane Swaminathan, Vanitha
Название: Strategic brand management: building, measuring, and managing brand equity, global edition 5
ISBN: 1292314966 ISBN-13(EAN): 9781292314969
Издательство: Pearson Education
Цена: 124010 T
Описание: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.

New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. Free instructor resourcesPowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

The downloadable materials available on this website are provided solely for the use of instructors in teaching their courses and assessing student learning. Before you access any instructor resources you will be prompted to login to the Pearson Instructor Resource Centre.

Автор: Keller, Kevin Lane
Название: Strategic brand management
ISBN: 0132336227 ISBN-13(EAN): 9780132336222
Издательство: Pearson Education
Цена: 40410 T
Наличие на складе: Невозможна поставка.
Описание: For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

Автор: Kevin Keller
Название: Strategic Brand Management: United States Edition 3 Book Cased (Hardback)
ISBN: 0131888595 ISBN-13(EAN): 9780131888593
Издательство: Pearson Education
Цена: 29540 T
Наличие на складе: Невозможна поставка.
Описание: Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 "Branding Briefs" that identify successful and unsuccessful brands and explain why they have been so.

Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 41130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 56970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
Рейтинг:
Цена: 41170.00 T
Наличие на складе: Поставка под заказ.

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
Рейтинг:
Цена: 32560.00 T
Наличие на складе: Нет в наличии.
Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
Рейтинг:
Цена: 53850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.