Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 41130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 56970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Bill Donaldson Название: Sales Management ISBN: 0333998510 ISBN-13(EAN): 9780333998519 Издательство: Palgrave Рейтинг: Цена: 26360.00 T Наличие на складе: Нет в наличии. Описание: Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over the years. Taking into account and exploring these significant changes, this edition is intended for undergraduate, postgraduate and MBA students of selling and sales management.
Автор: Gschwandtner, Gerhard Название: Essential sales management handbook ISBN: 0071476024 ISBN-13(EAN): 9780071476027 Издательство: McGraw-Hill Рейтинг: Цена: 25150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents a sales manager`s reference tool for building management and leadership skills. This handbook features best practices for building strong team relationships, motivating sales professionals to sell at their highest level, and running effective meetings and ideas, suggestions, real-life stories, and practices from successful companies.
Автор: Jordan Jason, Teel Michelle, Vazzana Michelle Название: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance ISBN: 0071765735 ISBN-13(EAN): 9780071765732 Издательство: McGraw-Hill Рейтинг: Цена: 30870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness
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