Universal Principles of Design, Revised and Updated,
Старое издание
Название: Universal Principles of Design ISBN: 1592530079 ISBN-13(EAN): 9781592530076 Издательство: Rockport/Rotovision Цена: 27830 T Наличие на складе: Поставка под заказ. Описание: Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
Автор: Becerra, Liliana Название: CMF Design: The Fundamental Principles of Colour, Material and Finish Design ISBN: 9491727796 ISBN-13(EAN): 9789491727795 Издательство: Thames & Hudson Рейтинг: Цена: 31900.00 T Наличие на складе: Невозможна поставка. Описание: This book presents the fundamental principles of colours, materials and finishes design pertinent to industrially-designed consumer products and consumer goods.
Автор: Hanington Bruce Название: Universal Methods of Design ISBN: 1592537561 ISBN-13(EAN): 9781592537563 Издательство: Rockport/Rotovision Рейтинг: Цена: 27830.00 T Наличие на складе: Невозможна поставка. Описание:
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours " --David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills
"Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design--research, analysis, and ideation--the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer's toolbox." --William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston
This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.
This essential guide:
- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary design teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance
- Indicates when methods are best employed to help prioritize appropriate design research strategies
Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Автор: Clements Monica Lynn, Patricia Rosser Clements Название: Cameos: A Pocket Guide: Revised & Expanded 3rd Edition with Updated Price Guide ISBN: 0764338072 ISBN-13(EAN): 9780764338076 Издательство: Schiffer Рейтинг: Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the formal carvings of the nineteenth century to the colorful and informal plastic and glass examples of molded relief jewelry, this revised and expanded guide is the perfect reference for those on a search for cameos. Fourteen new designs are included in vibrant detail, along with values and tips that will assist todays shopper with appropriate cameo choice befitting their tastes and styles. See shell, stone, plastic, ivory, lava, glass, plastics, and metal cameos used in jewelry and ornamental objects. They were produced by inspired artists in fine detail using old-world crafting and are displayed here in full color. An excellent pocket guide reference for collectors or anyone who appreciates the simplicity and beauty of cameo designs.
Автор: Millman, Debbie Название: Essential principles of graphic design ISBN: 2940361800 ISBN-13(EAN): 9782940361809 Издательство: Rockport/Rotovision Рейтинг: Цена: 25300.00 T Наличие на складе: Поставка под заказ. Описание: The Essential Principles of Graphic Design is a one-stop practical resource book for students. It is structured around five progressive sections--principles, elements, process, practice, and production--to give students a thorough grounding in designing and producing their own work.
Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands ISBN: 1592537936 ISBN-13(EAN): 9781592537938 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Невозможна поставка. Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Автор: Elam Kimberly Название: Geometry of Design, Revised and Updated ISBN: 1616890363 ISBN-13(EAN): 9781616890360 Издательство: Abrams Рейтинг: Цена: 18800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Though not as famous as many other mid-century film writer-directors, the work of James Bridges is no less deserving of critical attention. This tells the story of his life and career, utilizing new interviews with friends and collaborators; it also offers a detailed analysis of each of Bridges` eight feature films, including his lesser-known cult classics, September 30, 1955, and Mike`s Murder.
Название: Universal Design for the Home ISBN: 1592533817 ISBN-13(EAN): 9781592533817 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Невозможна поставка. Описание: Features a blend of projects, creative ideas, and substantive planning information. This book features projects showing room contexts, as well as detail shots. The mix of projects covers small and large houses; one-story and multi-story houses; and ideas for general accessibility and comfort, and some targeted directly at handicap accessibility.
Автор: McCormick Lara Название: Playing with Type: 50 Graphic Experiments for Exploring Typographic Design Principles ISBN: 1592538177 ISBN-13(EAN): 9781592538171 Издательство: Rockport/Rotovision Рейтинг: Цена: 25300.00 T Наличие на складе: Невозможна поставка. Описание: Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer's confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer's confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
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