Public Relations, 

Автор: Anthony Davis
Название: Master S Mastering Public Relations
ISBN: 0230549306 ISBN-13(EAN): 9780230549302
Издательство: Springer
Цена: 32600 T
Наличие на складе: Поставка под заказ.
Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.

Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver
Название: Public relations metrics
ISBN: 0805862730 ISBN-13(EAN): 9780805862737
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Название: Overview to the Public Relations Function
ISBN: 1606490990 ISBN-13(EAN): 9781606490990
Издательство: McGraw-Hill
Рейтинг:
Цена: 24010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
Рейтинг:
Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
Рейтинг:
Цена: 32020.00 T
Наличие на складе: Поставка под заказ.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
Рейтинг:
Цена: 94940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.