Strategic Market Management, 7th Edition, David A. Aaker
Новое издание
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Цена: 56970 T Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Старое издание
Автор: John C. Hull Название: Risk management and financial institutions, 4th ed ISBN: 1118955943 ISBN-13(EAN): 9781118955949 Издательство: Wiley Рейтинг: Цена: 105600.00 T Наличие на складе: Невозможна поставка. Описание: All Finance Professionals Need to Understand Risk Companies must take risks to survive and prosper, but deciding which risks are acceptable, which are not, and what action to take is the tricky part. To be successful, all finance professionals need a solid understanding of risk. Risk Management and Financial Institutions, written by one of the most respected authorities on financial risk management, is thorough, textbook–level instruction for all finance professionals, on all aspects of financial risk. Fully revised and updated, this top–selling book clarifies such complex topics as the diff erent types of financial institutions and how they are regulated, valuation and scenario analysis, credit risk, margin and collateral, volatility, and much more. You?ll find new coverage of timely subjects, such as central clearing, scenario analysis, enterprise risk management, and the latest regulatory issues and gain access to a supplementary website with additional software and helpful learning aids. try." JOURNAL OF MOLECULAR GRAPHICS AND MODELLING "One cannot generally do better than to try to find an appropriate article in the highly successful Reviews in Computational Chemistry. The basic philosophy of the editors seems to be to help the authors produce chapters that are complete, accurate, clear, and accessible to experimentalists (in particular) and other nonspecialists (in general)." JOURNAL OF THE AMERICAN CHEMICAL SOCIETY find indispensable. ny ways to invest in residential income property Considerations for foreclosures, REOs, and probate sales What you need to know about property inspections and closings Advice on setting rental policies and finding trustworthy tenants The lowdown on recordkeeping, accounting, and taxes Ways to increase a property?s return Ten insider?s steps to real estate investing success , over 255 papers; and given more than 160 conference presentations. aluation. Olofsson is the author of Probability, Statistics, and Stochastic Processes, Second Edition, also published by Wiley. ned to be used every day in the fast–paced veterinary setting Includes dosages for a wide range of species, including dogs, cats, exotic animals, and farm animals Provides a must–have reference for veterinarians and veterinary students se pathways can be individually assessed and compared to one another. The book describes both the strengths and limitations of the current molecular and atomistic modelling toolkit so that the professional interested in using these techniques can determine whether or not a given tool is appropriate for simulating the corrosion phenomenon at hand. The book also can serve as a reference for researchers seeking to build new research programs that will extend the current molecular modelling toolkit into exciting new directions. Molecular Modeling of Corrosion Processes features: Recent examples of applications of molecular modeling to corrosion phenomena throughout the text An introduction to mechanisms and models in corrosion science and engineering Methods such as kinetic Monte Carlo simulation, thermodynamic analysis, simulation of adsorption phenomena, statistical mechanics, and conventional transition state theory Presents current challenges and likely developments in this field for the future Various recent examples of applications of molecular modeling to corrosion phenomena are provided throughout the text. Some of these applications include the molecular dynamics of interfaces, dissolution mechanisms and dealloying, interrogating surface chemistry, properties of passive films, localized corrosion, the metal/metal oxide interface, hydrogen embrittlement, stress corrosion cracking, the modeling of corrosion inhibitors, and computational materials discovery. Christopher Taylor Ph.D. is a Senior Researcher in the Research and Innovation Group at DNV GL, and an Associate Research Professor in the Fontana Corrosion Center of The Ohio Stat
Автор: Thayer Название: Software engineering project management ISBN: 0818680008 ISBN-13(EAN): 9780818680007 Издательство: Wiley Рейтинг: Цена: 111880.00 T Наличие на складе: Поставка под заказ. Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.
This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.
Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 56970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 41130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: Jonas, Richard A (Children`s National Heart Institute, Children`s National Medical Center, Washington D.C., USA) Название: Comprehensive Surgical Management of Congenital Heart Disease 2nd Edition ISBN: 1444112155 ISBN-13(EAN): 9781444112153 Издательство: Taylor&Francis Рейтинг: Цена: 306240.00 T Наличие на складе: Невозможна поставка. Описание:
Highly Commended, BMA Medical Book Awards 2015
Since the first edition of this book was published in 2004, the management of congenital heart disease has continued to evolve at a rapid pace. Not only have new operations been developed and expanded, such as the intra/extracardiac conduit Fontan and the double root translocation for corrected transposition, but in addition, diagnostic methods--particularly cardiac CT and MRI--have been dramatically transformed.
Understanding of the genetic basis of congenital heart disease and the embryology of cardiac development has progressed even more rapidly. What has not changed is that optimal outcomes for children and adults with congenital heart disease can only be achieved by a collaborative team effort. The team includes not only congenital cardiac surgeons but also pediatric cardiac nurses, pediatric cardiologists, perfusion and respiratory technicians, pediatric cardiac intensivists, pediatric cardiac anesthesiologists, ultrasonographers, and MRI and catheter laboratory technicians.
This second edition of Comprehensive Surgical Management of Congenital Heart Disease describes in detail the contemporary practice of Richard A. Jonas and the cardiac team at Children's National Medical Center in Washington, D.C. The book once again includes numerous beautiful illustrations providing comprehensive and detailed information about intra-operative management of the entire spectrum of congenital heart surgery. In addition, the companion VitalSource ebook contains more than 50 operative videos that have been edited and narrated to highlight the key steps in complex surgical procedures.
The book incorporates an evidence-based approach, supported throughout by numerous scientific citations, to explain when and why an operation should be done as well as the risks, benefits, and potential complications.
Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Название: Strategic Brand Management ISBN: 019956521X ISBN-13(EAN): 9780199565214 Издательство: Oxford Academ Рейтинг: Цена: 41170.00 T Наличие на складе: Поставка под заказ.
Автор: Tollin Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management ISBN: 0470694270 ISBN-13(EAN): 9780470694275 Издательство: Wiley Рейтинг: Цена: 53850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.
Автор: Okeson Название: Management of Temporomandibular Disorders and Occlusion, 7th Edition ISBN: 0323082203 ISBN-13(EAN): 9780323082204 Издательство: Elsevier Science Рейтинг: Цена: 106110.00 T Наличие на складе: Невозможна поставка. Описание: Helps you to provide solutions to many common occlusal and TMD problems. This title provides an understanding of both normal and dysfunctional occlusal relationships and masticatory function.
Автор: Twort And Rees Название: Civil Engineering Project Management ISBN: 0750657316 ISBN-13(EAN): 9780750657310 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Невозможна поставка. Описание: This new edition updates and revises the best practical guide for on-site engineers to reflect the latest changes to management practice and new forms of contract. Written from the point of view of the project engineer it details their responsibilities, powers and duties.
Автор: Tidd Joe Название: From Knowledge Management To Strategic Competence: Assessing Technological, Market And Organisational Innovation (Third Edition) ISBN: 1848168837 ISBN-13(EAN): 9781848168831 Издательство: World Scientific Publishing Рейтинг: Цена: 105600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There continues to be much interest in the business and academic communities in the concept of strategic competencies or core capabilities, in other words, how organisations define and differentiate themselves. This book attempts to integrate strategic and knowledge management approaches to capability-building and the development of competencies.
Автор: Tidd Joe Название: From Knowledge Management To Strategic Competence: Assessing Technological, Market And Organisational Innovation (Third Edition) ISBN: 1848168845 ISBN-13(EAN): 9781848168848 Издательство: World Scientific Publishing Цена: 55970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There continues to be much interest in the business and academic communities in the concept of strategic competencies or core capabilities, in other words, how organisations define and differentiate themselves. This book attempts to integrate strategic and knowledge management approaches to capability-building and the development of competencies.
Автор: Pearce John A Название: Strategic Management ISBN: 0071326391 ISBN-13(EAN): 9780071326391 Издательство: McGraw-Hill Цена: 61770.00 T Наличие на складе: Поставка под заказ.
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