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Mastering e-Business, 

Варианты приобретения
Цена: 17600T
Кол-во:
Наличие: Есть (3 шт.)
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Название:  Mastering e-Business   (e-бизнес)
Издательство: Macmillan ELT
Издательство: Palgrave MacMillan
Классификация:
Бизнес и управление
Электронная торговля

ISBN: 0333968328
ISBN-13(EAN): 9780333968321
ISBN: 0-333-96832-8
ISBN-13(EAN): 978-0-333-96832-1
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.459 кг.
Дата издания: 22.03.2004
Серия: Palgrave masters series (business)
Язык: ENG
Иллюстрации: Illustrations
Размер: 23.57 x 15.80 x 1.73 cm
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Описание: Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-business focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
Дополнительное описание: Кол-во стр.: 304
Формат: 234 x 160
Дата издания: 2004
Страна : UK
Круг читателей: general; academic, specialist
Вес: 457
Серия : Palgrave Masters Series (Business)



Business Vocabulary Builder Reference +CD

Автор: Emmerson, Paul
Название: Business Vocabulary Builder Reference +CD
ISBN: 0230716849 ISBN-13(EAN): 9780230716841
Издательство: Macmillan ELT
Рейтинг:
Цена: 15520 T
Наличие на складе: Есть
Описание: A business vocabulary and practice course for students with an intermediate level of English or above. Specifically designed to help business English students enrich and expand their vocabulary, allowing them to express themselves more fluently and confidently in a professional context.

Essential Business Vocabulary Builder Student`s Book +CD Pack

Автор: Emmerson, Paul
Название: Essential Business Vocabulary Builder Student`s Book +CD Pack
ISBN: 0230407617 ISBN-13(EAN): 9780230407619
Издательство: Macmillan ELT
Рейтинг:
Цена: 19450 T
Наличие на складе: Есть
Описание: Essential Business Vocabulary Builder is designed to help business English students enrich and expand their vocabulary, allowing them to express themselves more fluently and confidently in a professional context. The first part of the book is devoted to business topics, the second part to business skills, and the third part to word families.

The Business Pre-Intermediate Student`s Book +CDD

Автор: Richardson, Karen Sydes, John Kavanagh, Marie Alli
Название: The Business Pre-Intermediate Student`s Book +CDD
ISBN: 0230021565 ISBN-13(EAN): 9780230021563
Издательство: Macmillan ELT
Рейтинг:
Цена: 5960 T
Наличие на складе: Есть

Business English Handbook Advanced Grammar Reference +CD

Автор: Emmerson, Paul
Название: Business English Handbook Advanced Grammar Reference +CD
ISBN: 140508605X ISBN-13(EAN): 9781405086059
Издательство: Macmillan ELT
Рейтинг:
Цена: 19240 T
Наличие на складе: Есть
Описание: This is a comprehensive and challenging book for learners of business English. For self-study or for the classroom, this is for upper-intermediate or advanced level students. Providing intensive vocabulary input and practice followed by optional writing and speaking activities. Perfect for students looking to refine their business language.

Essential Business Grammar Builder Book +CD

Название: Essential Business Grammar Builder Book +CD
ISBN: 140507048X ISBN-13(EAN): 9781405070485
Издательство: Macmillan ELT
Рейтинг:
Цена: 18800 T
Наличие на складе: Есть
Описание: Presents and practises the fundamental grammar requirements for students studying Business English. This title contains 60 units of grammar and functions. It also includes 18 self-administered tests to check understanding of the grammar, and a preliminary test designed to raise awareness of their starting level and help assess progress.

Business Grammar Builder - New Edition Grammar Reference +CD

Автор: Emmerson Paul
Название: Business Grammar Builder - New Edition Grammar Reference +CD
ISBN: 0230732542 ISBN-13(EAN): 9780230732544
Издательство: Macmillan ELT
Рейтинг:
Цена: 18800 T
Наличие на складе: Есть
Описание: Business Grammar Builder is a grammar and reference book for professional adults who need to maintain and practice their English in a business context. With 16 self-administered tests, an Audio CD for language recognition and pronunciation skills, a grammar index and an Answer Key, it is the perfect way to enrich business vocabulary.

Law Masters   Business Law 4Ed

Автор: Judge, Stephen
Название: Law Masters Business Law 4Ed
ISBN: 0230575722 ISBN-13(EAN): 9780230575721
Издательство: Springer
Рейтинг:
Цена: 34200 T
Наличие на складе: Есть
Описание: With its real-world business-orientated approach, Business Law has been fully updated in line with the Companies Act 2006, and also streamlined to address the needs of today`s student of this fascinating and fast-moving subject. Providing a salient introduction to law in a business context, this is a valuable learning companion.

Master S   Mastering Personal Finance

Автор: John Gorham
Название: Master S Mastering Personal Finance
ISBN: 023055301X ISBN-13(EAN): 9780230553019
Издательство: Springer
Рейтинг:
Цена: 16690 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and make your money work for you.

Master S   Mastering Globalization of Business

Название: Master S Mastering Globalization of Business
ISBN: 1403921490 ISBN-13(EAN): 9781403921499
Издательство: Springer
Рейтинг:
Цена: 16690 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty first century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Master S   Mastering International Trade

Название: Master S Mastering International Trade
ISBN: 0333994612 ISBN-13(EAN): 9780333994610
Издательство: Springer
Рейтинг:
Цена: 16690 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

Get Ready for International Business 1 Student`s Book BEC

Название: Get Ready for International Business 1 Student`s Book BEC
ISBN: 0230447864 ISBN-13(EAN): 9780230447868
Издательство: Macmillan ELT
Рейтинг:
Цена: 14250 T
Наличие на складе: Есть
Описание: Get Ready for International Business helps pre-work students and those new to the world of work to use English in the workplace by exposing them to a variety of business and workplace situations and enabling them to practice using English creatively in simulated business contexts. The Student`s Book comes with supplementary BEC practice.

The Business Upper-Intermediate Teacher`s Book

Автор: Frances Watkins, Paul Emmerson
Название: The Business Upper-Intermediate Teacher`s Book
ISBN: 1405081945 ISBN-13(EAN): 9781405081948
Издательство: Macmillan ELT
Рейтинг:
Цена: 8080 T
Наличие на складе: Есть


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