Автор: She-Reen Название: Brands A To Z - Trippen ISBN: 981245943X ISBN-13(EAN): 9789812459435 Издательство: ACC-distribution titles Рейтинг: Цена: 31900.00 T Наличие на складе: Невозможна поставка. Описание: 'Brands A to Z: Trippen' tells the captivating tale of the quirky, award-winning German brand. This book will offer an insight to Trippen's history, along with exclusive interviews and an overview of the shoemaker's most successful products and ad campaigns.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Автор: Brandst?tter, Christian Название: Vienna 1900 and the Heroes of Modernism ISBN: 0500513139 ISBN-13(EAN): 9780500513132 Издательство: Thames & Hudson Рейтинг: Цена: 27450.00 T Наличие на складе: Невозможна поставка. Описание: Fin-de-siecle Vienna was home to some of the most extraordinary minds of modern times, and was a vigorous melting-pot of radical new ideas and concepts in every field. Comprising twenty-five essays on the key movements and figures of the era, this illustrated book offers a portrait of this astonishing cultural ferment.
Название: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands ISBN: 159253726X ISBN-13(EAN): 9781592537266 Издательство: Rockport/Rotovision Рейтинг: Цена: 30360.00 T Наличие на складе: Поставка под заказ. Описание: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands ISBN: 1592537936 ISBN-13(EAN): 9781592537938 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Невозможна поставка. Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Название: Taken by Surprise: Cutting-Edge Collaborations between Designers, Artists and Brands ISBN: 3899554213 ISBN-13(EAN): 9783899554212 Издательство: Gestalten Рейтинг: Цена: 48030.00 T Наличие на складе: Поставка под заказ. Описание: Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.
Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.
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