Advertising in Tourism and Leisure, Morgan And Pritchard
Автор: Page Stephen Название: Tourism Management ISBN: 1138784567 ISBN-13(EAN): 9781138784567 Издательство: Taylor&Francis Рейтинг: Цена: 30800.00 T Наличие на складе: Невозможна поставка. Описание:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
updated case studies on BRIC markets and new case studies from the Middle East and Asia
enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
transport section with more international perspectives from China and South America
an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Автор: Nickson Dennis Название: Human Resource Management for Hospitality and Tourism, 2 ed. ISBN: 0080966489 ISBN-13(EAN): 9780080966489 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Невозможна поставка. Описание: This book takes an integrated look at existing human resource management (HRM) policies and practices in the tourism and hospitality industries. Utilizing existing HRM theory and practice, tourism and hospitality industries are put into context, by considering the specific employment practices of these industries, such as managing tour reps or working in the airline industry.
Автор: John Tribe Название: Economics of Leisure and Tourism ISBN: 0750642327 ISBN-13(EAN): 9780750642323 Издательство: Elsevier Science Цена: 33350.00 T Наличие на складе: Невозможна поставка. Описание: This volume explains economic theories from first principles and applies them to a range of leisure and tourism problems and issues. There are examples from Brazil, China, India and Japan, as well as Europe and the USA, to illustrate strategies for economic development.
Автор: Tiwari S Название: The (Un)Common Sense of Advertising ISBN: 0761997369 ISBN-13(EAN): 9780761997368 Издательство: Sage Publications Рейтинг: Цена: 23220.00 T Наличие на складе: Поставка под заказ. Описание: Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation.
Автор: Tribe Название: Economics Of Recreation, Leisure And Tourism ISBN: 0750661801 ISBN-13(EAN): 9780750661805 Издательство: Elsevier Science Рейтинг: Цена: 44170.00 T Наличие на складе: Невозможна поставка. Описание: Explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues at the consumer, business, national and international level. This title discusses how the provision of leisure and tourism is determined and could it be provided in a different way.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
