The (Un)Common Sense of Advertising, Tiwari S

Автор: Goddard, Angela
Название: Language of advertising
ISBN: 0415278031 ISBN-13(EAN): 9780415278034
Издательство: Taylor&Francis
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Цена: 24490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between `reader` and advertisement.

Автор: Morgan And Pritchard
Название: Advertising in Tourism and Leisure
ISBN: 0750654325 ISBN-13(EAN): 9780750654326
Издательство: Elsevier Science
Цена: 35320.00 T
Наличие на складе: Невозможна поставка.
Описание: Illustrated with extensive international case studies (USA, UK, Australia, Bali, Israel for example), this book brings together the current thinking, and provides a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines: * The role of advertising and its relationship with other aspects of tourism and leisure marketing * Techniques used in advertising to key market segments * New strategic directions in advertising - focusing on the new destination marketing strategy of branding - assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 28500.00 T
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Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Автор: Pardun Carol J
Название: Advertising and Society
ISBN: 0470673095 ISBN-13(EAN): 9780470673096
Издательство: Wiley
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Цена: 41130.00 T
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Описание: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

Автор: Neuhaus Jessamyn
Название: Housework and Housewives in American Advertising
ISBN: 1137347236 ISBN-13(EAN): 9781137347237
Издательство: Springer
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Цена: 27940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.