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Selling & Sales Management. 5/e, Jobber


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Цена: 50150.00T
Кол-во:
Наличие: Невозможна поставка.

в Мои желания

Автор: Jobber
Название:  Selling & Sales Management. 5/e
Перевод названия: Продажа и коммерческое управление
ISBN: 9780273642107
Издательство: Pearson Education
Классификация: ISBN-10: 0273642103
Обложка/Формат: Paperback
Страницы: 472
Вес: 0.90 кг.
Дата издания: December 1999
Поставляется из: Англии
Описание: This best-selling textbook, now in its fifth edition, has been thoroughly revised and updated to take account of recent developments in the theory and practice of selling.Updates to the book include:*a new chapter covering Direct Marketing and Information Technology Applications in Sales, including explanations for the growth in direct marketing activity, database marketing, managing a direct marketing campaign, ethical issues in direct marketing, account management, sales management, telemarketing and retailing.*Selling and Sales Management in Action vignettes to show how sales theory works in practice*increased coverage of important areas such as training sales managers, franchising and services*many new practical exercises at the end of chapters and a new extended case, covering Allwarm Knitting, in the final chapter Selling and Sales Management is lically structured in five parts covering the sales perspective - the role of selling within the wider context of marketing; the sales techniques - the practice of selling; the sales environment - sales channels; sales management - recruitment and training; and sales control - budgets, business planning and sales forecasting. The
Дополнительное описание: Кол-во стр.: 472
Формат: 230
Дата издания: 1999
Страна: UK
Круг читателей: undergraduate; postgraduate; research, professional
Иллюстрации: Illustrations
Вес: 895



      Новое издание
Selling and sales management

Автор: Jobber, David Lancaster, Geoffrey Le Meunier-fitzh
Название: Selling and sales management
ISBN: 1292205024 ISBN-13(EAN): 9781292205021
Издательство: Pearson Education
Цена: 120950 T
Наличие на складе: Невозможна поставка.
Описание: These new editions of the favourite title by Edward Huws Jones now include play-along CDs. A collection of lively dances and melancholy airs from England, Ireland and Scotland. The Violin Edition includes optional easy violin part and guitar chords, whilst the Complete Edition also includes both keyboard and violin accompaniments. Either format is highly flexible, which means the music can be played as solos, duets or trios as well as with larger ensembles. Besetzung:violin (2 violins) and piano, guitar ad libitum


Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 41130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Sales Management

Автор: Paolo Guenzi; Susi Geiger
Название: Sales Management
ISBN: 0230245951 ISBN-13(EAN): 9780230245952
Издательство: Springer
Рейтинг:
Цена: 63350.00 T
Наличие на складе: Поставка под заказ.
Описание: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Essential sales management handbook

Автор: Gschwandtner, Gerhard
Название: Essential sales management handbook
ISBN: 0071476024 ISBN-13(EAN): 9780071476027
Издательство: McGraw-Hill
Рейтинг:
Цена: 25150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a sales manager`s reference tool for building management and leadership skills. This handbook features best practices for building strong team relationships, motivating sales professionals to sell at their highest level, and running effective meetings and ideas, suggestions, real-life stories, and practices from successful companies.

Strategic market management, 1 ed

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 56970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.

Автор: Miller William "Skip "
Название: Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.
ISBN: 0814434835 ISBN-13(EAN): 9780814434833
Издательство: McGraw-Hill
Рейтинг:
Цена: 21730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Staging a dialogue between Maryse Conde`s novels and the field of postcolonial studies, this work argues that Conde enacts a strategy of ""critical incorporations"" in her fiction, imitating and transforming many of the prevailing narratives of postcolonial theory so as to explore their theoretical and conceptual limits.


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