Sponsorship in marketing, Cornwell, T. Bettina (university Of Oregon, Usa)
Старое издание
Автор: Cornwell, T. Bettina Название: Sponsorship in Marketing ISBN: 0367343444 ISBN-13(EAN): 9780367343446 Издательство: Taylor&Francis Цена: 43890 T Наличие на складе: Нет в наличии. Описание: This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
Автор: Cornwell, T. Bettina Название: Sponsorship in Marketing ISBN: 0367343444 ISBN-13(EAN): 9780367343446 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Нет в наличии. Описание: This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
Автор: Fortunato John A. Название: Sports Sponsorship: Principles and Practices ISBN: 0786474319 ISBN-13(EAN): 9780786474318 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 44350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
Автор: Kolah Название: Improving the Performance of Sponsorship ISBN: 0415637880 ISBN-13(EAN): 9780415637886 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah`s Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.
Автор: Philip Gross Название: Growing Brands Through Sponsorship ISBN: 3658072490 ISBN-13(EAN): 9783658072490 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ГЇВїВЅ Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand`s image depending on the expediency of the image conveyed by that ally.
Автор: Christian Lucas Название: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness ISBN: 3658076836 ISBN-13(EAN): 9783658076832 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.
Автор: Ashley Messenger Название: Media Law: A Practical Guide (Revised Edition) ISBN: 1433167980 ISBN-13(EAN): 9781433167980 Издательство: Peter Lang Рейтинг: Цена: 70690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Media Law: A Practical Guide (Revised Edition) provides a clear and concise explanation of media law principles. It focuses on the practical aspects of how to protect oneself from claims and how to evaluate the likelihood of a successful claim. This new edition has been revised to reflect important changes and updates to the law, including recent developments relating to scandalous trademarks, embedding, fair use, drones, revenge porn laws, interpretation of emoji, GDPR, false statements laws, lies, and the libel implications of the #MeToo movement.
Media Law is divided into five sections that help non-lawyers understand how the principles apply to their actual behavior: background information about the legal system; things you can be sued for; how you actually gather information; ways the government can regulate speech; and practical issues that are related to media law. This book is perfect for courses in media and communications law or a combination course in journalism law and ethics, as it covers both the legal and ethical aspects of communication.
Автор: Ann Petermans, Charles Dennis, Katelijn Quartier, T. C. Melewar Название: The Value of Design in Retail and Branding ISBN: 1800715803 ISBN-13(EAN): 9781800715806 Издательство: Emerald Рейтинг: Цена: 100270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Автор: Bert Weijters, Hans Baumgartner Название: Measurement in Marketing ISBN: 1800436319 ISBN-13(EAN): 9781800436312 Издательство: Emerald Рейтинг: Цена: 107050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers` appreciation of the fundamental role of measurement in empirical research in marketing.
Автор: Paul M. Marcus Название: Computational Methods in Band Theory ISBN: 1468418920 ISBN-13(EAN): 9781468418927 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Furthermore, time was allowed after the conference to permit the papers to be written with the conference in retrospect, and five "prepared discussion" papers written by attendees of the conference but not on the original program are included.
Автор: F.J. Gillingham; E.R. Hitchcock; P. Nadvornik Название: Stereotactic Treatment of Epilepsy ISBN: 3709184460 ISBN-13(EAN): 9783709184462 Издательство: Springer Рейтинг: Цена: 81050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Bilateral lesions of effective size are difficult to achieve without side effects, particularly in respect of speech (notably dysarthria) and yet are essential if intractable epilepsy is to be con trolled in severity and frequency.
Автор: M. Beck-Burridge; J. Walton Название: Sports Sponsorship and Brand Development ISBN: 0333925408 ISBN-13(EAN): 9780333925409 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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