Measurement in Marketing, Bert Weijters, Hans Baumgartner
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Pierre-Yves Donze Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 ISBN: 1350335789 ISBN-13(EAN): 9781350335783 Издательство: Bloomsbury Academic Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Bosworth, Michael T. Название: Solution selling ISBN: 0786303158 ISBN-13(EAN): 9780786303151 Издательство: McGraw-Hill Рейтинг: Цена: 40030.00 T Наличие на складе: Поставка под заказ. Описание: Solution Selling is the most comprehensive sales and sales management process available today.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 15830.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Xiufeng Liu Название: Using and Developing Measurement Instruments in Science Education ISBN: 1641139358 ISBN-13(EAN): 9781641139359 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 61450.00 T Наличие на складе: Есть Описание: Meets a demand in the science education community for a comprehensive and introductory measurement book. The book describes measurement instruments reported in refereed science education research journals, and introduces the Rasch modeling approach to developing measurement instruments in science assessment domains.
Автор: Skaggs Gary Edward Название: Test Development and Validation ISBN: 1544377142 ISBN-13(EAN): 9781544377148 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Поставка под заказ. Описание: Test Development and Validation by Gary Skaggs frameworks for test development and validation, and guidance for developing tests in straightforward language in one core text. Covering the changes in testing, technical development of tests and determining validity of tests, this book offers clear explanations within a real-world context.
Автор: Salkind, Neil J. Frey, Bruce B. Название: Tests & measurement for people who (think they) hate tests & measurement ISBN: 1071817175 ISBN-13(EAN): 9781071817179 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Поставка под заказ. Описание: With its conversational writing style and straightforward presentation, Neil J. Salkind`s bestselling book guides readers through the categories, design, and use of tests, as well as some of the basic social, political, and legal issues that the process of testing involves. New co-author Bruce B. Frey adds his expertise in the further development of this new edition.
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Meinel Christoph, Leifer Larry Название: Design Thinking Research: Translation, Prototyping, and Measurement ISBN: 3030763234 ISBN-13(EAN): 9783030763237 Издательство: Springer Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works.
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Автор: Joseph H. Hancock II Название: Fashion Brand Stories ISBN: 1350135542 ISBN-13(EAN): 9781350135543 Издательство: Bloomsbury Academic Рейтинг: Цена: 31670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's (R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding.
This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
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