Marketing strategy and competitive positioning, 8 ed., Hooley, Graham Piercy, Nigel Nicoulaud, Brigitte Rudd, John Lee, Nick
Старое издание
Автор: Hooley, Graham J. Piercy, Nigel F. Nicoulaud, Brigitte Rudd, John Название: Marketing strategy and competitive positioning ISBN: 1292017317 ISBN-13(EAN): 9781292017310 Издательство: Pearson Education Цена: 74610 T Наличие на складе: Невозможна поставка. Описание: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.
It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this editionUpdated to reflect the on-going global economic crisis and its impact on business and marketing.
New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. Updated chapters on strategic customer management and strategic alliances. Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing.
Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. New cases throughout the book including Ryanair, Amazon and Lego. Up-dated online resources include an Instructor's Manual and PowerPoint slides for instructors, along with additional case studies for students.
The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.
Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University.
John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.
Автор: Hooley, Graham Nicoulaud, Brigitte Rudd, John Lee, Nick Название: Marketing strategy and competitive positioning, 7th edition ISBN: 1292276541 ISBN-13(EAN): 9781292276540 Издательство: Pearson Education Цена: 94920 T Наличие на складе: Поставка под заказ. Описание: For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today's marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace.
The key approach used in this book is to focus on two central issues in marketing strategy formulation - the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation.
Автор: Ries, Al Trout, Jack Название: Positioning: the battle for your mind, 20th anniversary edition ISBN: 0071359168 ISBN-13(EAN): 9780071359160 Издательство: McGraw-Hill Рейтинг: Цена: 25150.00 T Наличие на складе: Ожидается поступление. Описание: This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
Автор: McLaughlin Название: Nonprofit Strategic Positioning - Decide Where to Be, Plan What to Do ISBN: 0471717495 ISBN-13(EAN): 9780471717492 Издательство: Wiley Рейтинг: Цена: 60720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.
Автор: Kr?ssel Название: Future Telco ISBN: 3319777238 ISBN-13(EAN): 9783319777238 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with.
Название: Positioning for Advantage: Techniques and Strategies to Grow Brand Value ISBN: 0231189001 ISBN-13(EAN): 9780231189002 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
Автор: Gil Pechuan Ignacio Название: Strategies in E-Business ISBN: 146148183X ISBN-13(EAN): 9781461481836 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.
Автор: Ignacio Gil-Pechu?n; Daniel Palacios-Marqu?s; Mart Название: Strategies in E-Business ISBN: 1489978607 ISBN-13(EAN): 9781489978608 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Автор: Bernard Cova Название: Project Marketing: Beyond Competitive Bidding ISBN: 0471486647 ISBN-13(EAN): 9780471486640 Издательство: Wiley Рейтинг: Цена: 56970.00 T Наличие на складе: Поставка под заказ. Описание: Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.
Автор: West Douglas Название: Strategic Marketing ISBN: 019968409X ISBN-13(EAN): 9780199684090 Издательство: Oxford Academ Рейтинг: Цена: 61240.00 T Наличие на складе: Нет в наличии. Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
