Автор: Prebensen, Nina Название: Co - Creation in Tourist Experiences ISBN: 1032242248 ISBN-13(EAN): 9781032242248 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Frochot Isabelle Название: A Practical Guide to Managing Tourist Experiences ISBN: 0367894467 ISBN-13(EAN): 9780367894467 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.
Автор: Head, Michael (Western Sydney University, Australia) Название: Place Branding ISBN: 1032083239 ISBN-13(EAN): 9781032083230 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Автор: Frochot, Isabelle Название: Practical guide to managing tourist experiences ISBN: 0367819821 ISBN-13(EAN): 9780367819828 Издательство: Taylor&Francis Рейтинг: Цена: 35720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.
Автор: Nagar, Ila (The Ohio State University, USA) Название: Tourism and Travel during the Cold War ISBN: 0367777274 ISBN-13(EAN): 9780367777272 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Iron Curtain was not an impenetrable divide, and contacts between East and West took place regularly and on various levels throughout the Cold War. This book explores how the European tourist industry transcended the ideological fault lines and the communist states attracted an ever-increasing number of Western tourists.
Автор: Anna Irimias Название: The Youth Tourist: Motives, Experiences and Travel Behaviour ISBN: 1804551481 ISBN-13(EAN): 9781804551486 Издательство: Emerald Рейтинг: Цена: 101640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector. In The Youth Tourist: Motives, Experiences and Travel Behaviour, author Anna Irimias maps out the heterogenous segment of the ‘Millennial’ market to help illustrate the rich diversity of youth tourist motivations and behaviours.
Drawing on theories found in social psychology, media, and communication and consumer behaviour to describe youth tourists on family holidays, on study and working abroad programs, and participating in pilgrimages, festivals, and media-induced tourism events, Irimias adds significant detail to youth tourist travel patterns in light of current societal changes. She also analyses future trends in youth tourism and addresses the implications of current challenges such as climate change and digitalization, and the potential changes to the industry in light of the pandemic. The Youth Tourist presents new perspectives to researchers of Tourism Studies and the Sociology of Travel who are looking for a contemporary and critical analysis of this important market sector.
Название: Contents tourism and pop culture fandom ISBN: 1845417216 ISBN-13(EAN): 9781845417215 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 53430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The term `contents tourism` has been defined as `travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture...`. This is the first book to apply the concept of contents tourism in a global context and to establish an interdisciplinary framework for contents tourism research.
Автор: Mauri Название: Place Branding ISBN: 1472455924 ISBN-13(EAN): 9781472455925 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Название: Tourism and travel during the cold war ISBN: 0367192128 ISBN-13(EAN): 9780367192129 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Iron Curtain was not an impenetrable divide, and contacts between East and West took place regularly and on various levels throughout the Cold War. This book explores how the European tourist industry transcended the ideological fault lines and the communist states attracted an ever-increasing number of Western tourists.
Автор: Andr?s Artal-Tur; Metin Kozak; Nazmi Kozak Название: Trends in Tourist Behavior ISBN: 3030111598 ISBN-13(EAN): 9783030111595 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media. Other topics to be addressed include the factors affecting tourism expenditure on accommodation in World Heritage Cities and the impacts of experience on the motivation of participants in recreational sports tourism events. The book will be of interest for researchers, industry professionals, under- and postgraduate students, and others who wish to learn about new trends in tourist behavior and emerging tourism products.
Thanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.
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Автор: Sorrentino Annarita Название: Defining, Measuring and Managing Consumer Experiences ISBN: 0367559080 ISBN-13(EAN): 9780367559083 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
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