Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Micah Solomon Название: The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets ISBN: 1590794893 ISBN-13(EAN): 9781590794890 Издательство: Gazelle Book Services Рейтинг: Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Success in todays rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Companys president and COO Herve Humler. This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of todays top hoteliers, restaurateurs, and masters of hospitality management including: Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach Ritz-Carlton President and COO Herve Humler: How to engage todays new breed of luxury travelers Double-five-star chef and hotelier Patrick OConnell (The Inn at Little Washington) shares the secrets of creating hospitality connections Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with todays travelers Restaurateur Traci Des Jardins on building a "narcissism-free" hospitality culture Legendary chef Eric Riperts principles of creating a great guest experiences, simultaneously within a single dining room. The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource. As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, "If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, youll find the secrets here."
Автор: Mishra Название: Managing Hotel Front Office Operations ISBN: 9385915762 ISBN-13(EAN): 9789385915765 Издательство: CBS India Рейтинг: Цена: 20730.00 T Наличие на складе: Есть
Автор: Lee-ross, Darren Lashley, Conrad Название: Entrepreneurship and small business management in the hospitality industry ISBN: 0750684488 ISBN-13(EAN): 9780750684484 Издательство: Taylor&Francis Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Автор: Jack W. Plunkett Название: Plunkett`s Airline, Hotel & Travel Industry Almanac 2017: Airline, Hotel & Travel Industry Market Research, Statistics, Trends & Leading Companies ISBN: 1628314168 ISBN-13(EAN): 9781628314168 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 292590.00 T Наличие на складе: Невозможна поставка. Описание: Plunkett’s Airline, Hotel & Travel Industry Almanac is your complete guide to this fascinating industry. The exciting new reference book will give you access to the complete scope of the travel industry, including our famous analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; e-commerce firms; cruise lines; casino hotels; car rental; train travel; and much, much more. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We cover airline consolidation and discount airlines; travel and tourism trends in emerging markets such as India and China; and China’s rapid development of high speed passenger trains. This book also includes statistical tables, a travel industry glossary, industry contacts and thorough indexes. The corporate profile section includes our proprietary, in-depth profiles of over 330 leading companies worldwide in all facets of the travel industry, public and private. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Bob Brotherton Название: International Hospitality Industry Structure, Characteristics and Issues ISBN: 0750652950 ISBN-13(EAN): 9780750652957 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Looks at both specific sectors of the Hospitality industry, such as restaurants, cruises, hotels and contract foodservice. This book highlights the key issues that are encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an overview of the field.
Автор: Medlik Название: Tourism and Hospitality in the 21st Century ISBN: 0750656271 ISBN-13(EAN): 9780750656276 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Нет в наличии. Описание: Presents a collection of essays which represent a range of interests involved in tourism and hospitality. Divided into three parts, this book analyses topics such as global dimensions, patterns and trends - demographic, social, economic and technical, regional development of areas such as Africa, Asia, Europe and America.
Автор: Boella, Michael J. (university Of Brighton, Uk) Goss-turner, Steven (university Of Brighton, Uk) Название: Human resource management in the hospitality industry ISBN: 1138338885 ISBN-13(EAN): 9781138338883 Издательство: Taylor&Francis Рейтинг: Цена: 59190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a `process` approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise`s workforce within the current business and social environment.
Автор: John E. Edwards Название: Applied Facilities Management for the Hospitality Industry ISBN: 1516515757 ISBN-13(EAN): 9781516515752 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 85230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Applied Facilities Management for the Hospitality Industry is designed to provide readers with a practical approach to understanding the activities and responsibilities involved in managing the aspects of a hospitality enterprise. It presents real world analysis of the concerns, issues, and practices used by facilities managers in the profitable support of hospitality operations. Written in clear terms and using a common-sense approach to facilities management, the book approaches complex issues in an easy to understand and relatable manner. Specific topics include the functions and responsibilities of a facilities manager, information management, effective communication, workload planning and staffing, and financial management, among others.Applied Facilities Management for the Hospitality Industry features management tools and systems developed and used by the author in the management of large buildings and systems. Using real world experience in both the facilities and construction management of modern buildings and campuses, the book enables readers to not only understand the concepts, but also be prepared to use them in real world facilities issues in the hospitality industry.
Автор: Antonia Correia, Metin Kozak, Ana Isabel Rodrigues Название: Experiencing Persian Heritage: Perspectives and Challenges ISBN: 1787548139 ISBN-13(EAN): 9781787548138 Издательство: Emerald Рейтинг: Цена: 135510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book analyses new perspectives and challenges for the development of tourism and hospitality in emerging international destinations, based on Iran as a heritage destination.
Автор: Robert C. Ford, Michael C. Sturman Название: Managing Hospitality Organizations: Achieving Excellence in the Guest Experience ISBN: 1544321503 ISBN-13(EAN): 9781544321509 Издательство: Sage Publications Рейтинг: Цена: 151010.00 T Наличие на складе: Невозможна поставка. Описание: Preparing students for a career in hospitality management, the second edition reflects the latest changes in the service industry and newer developments related to sustainability and technology.
"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level." ? (Richard Ghiselli, Purdue University)
The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees
Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
