Business Advancement through Technology Volume I, Thrassou

Автор: Thrassou
Название: Business Advancement through Technology Volume II
ISBN: 3031077679 ISBN-13(EAN): 9783031077678
Издательство: Springer
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Цена: 149060.00 T
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Автор: C. Kerns
Название: Trendology
ISBN: 134950243X ISBN-13(EAN): 9781349502431
Издательство: Springer
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Цена: 21420.00 T
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Описание: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Автор: Karlsen, James Larrea, Miren
Название: Territorial development and action research
ISBN: 1138271985 ISBN-13(EAN): 9781138271982
Издательство: Taylor&Francis
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Цена: 53070.00 T
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Описание: Territorial Development and Action Research examines the role of action research within fields such as territorial development and innovation. Most researchers analyse these fields from the outside, developing a theoretical understanding of what should be done, but not of how to do it. Based on their own experience of territorial development processes from the inside out, James Karlsen and Miren Larrea argue that filling the gap regarding social relations in the innovation process makes it possible for researchers to engage in the processes taking place in the territory, thereby revealing how to make things work. This book will help researchers face the pressure to engage and play a useful role in the development of their host regions. It will help policy makers to continuously learn and redefine policy approaches and bring about collaboration through networks, programs and projects where researchers and practitioners in regional, local and urban development work together to construct territorial development. Readers will acquire a better understanding of micro-territorial development processes and the roles played by individuals and coalitions in endogenous development processes.

Автор: Kerns Chris
Название: Trendology
ISBN: 1137479558 ISBN-13(EAN): 9781137479556
Издательство: Springer
Рейтинг:
Цена: 23280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Автор: Wacksman Barry, Stutzman Chris, Kim Peter
Название: Unlock, Unleash, and Deliver: Seven Principles for Digital Business Transformation
ISBN: 1118858204 ISBN-13(EAN): 9781118858202
Издательство: Wiley
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Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did.

Автор: Bhattacharyya, Jishnu
Название: Social and sustainability marketing
ISBN: 0367553635 ISBN-13(EAN): 9780367553630
Издательство: Taylor&Francis
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Цена: 63280.00 T
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Описание: Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.

Автор: S. Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1349483982 ISBN-13(EAN): 9781349483983
Издательство: Springer
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Цена: 74530.00 T
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Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: Alejandro-Marcel Sch?nhoff
Название: Does Multi-stage Marketing Pay?
ISBN: 3658055588 ISBN-13(EAN): 9783658055585
Издательство: Springer
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Цена: 71730.00 T
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Описание: The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers` satisfaction and loyalty.

Автор: Lent, Robin Tour, Genevieve
Название: Selling luxury
ISBN: 0470457996 ISBN-13(EAN): 9780470457993
Издательство: Wiley
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Цена: 26400.00 T
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Описание: Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.

Автор: S. Vandermerwe
Название: Breaking Through, 2nd Edition
ISBN: 1349484199 ISBN-13(EAN): 9781349484195
Издательство: Springer
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Цена: 37260.00 T
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Описание: With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.

Автор: Theo Lieven
Название: Brand Gender
ISBN: 3319602187 ISBN-13(EAN): 9783319602189
Издательство: Springer
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Цена: 121110.00 T
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Описание: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Автор: Fra?
Название: Achieving Brand Loyalty in China through After-Sales Services
ISBN: 3658143665 ISBN-13(EAN): 9783658143664
Издательство: Springer
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Цена: 69650.00 T
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Описание: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.