Evaluation across newspaper genres, Ngai, Jonathan (hong Kong Metropolitan University)
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Barnard Josie Название: Multimodal Writer ISBN: 1137607912 ISBN-13(EAN): 9781137607911 Издательство: Springer Рейтинг: Цена: 21420.00 T Наличие на складе: Невозможна поставка. Описание:
These are exciting times for creative writing. In a digital age, the ability to move between types of writing and technologies - often at speed - is increasingly essential for writers. Yet, such flexibility can be difficult to achieve, and, how to develop it remains a pressing challenge. The Multimodal Writer combines theory, practitioner case studies and insightful writing exercises to support writers tackling the challenges and embracing the opportunities that come with new media technologies. Including interviews with a selection of internationally acclaimed authors, such as Simon Armitage, Robert Coover and Rhianna Pratchett, this book equips writers with the tools to not just survive but, rather, thrive in an era characterised by fast-paced change.
With its focus on writing across genres, modes and media, this book is ideal for students of creative writing, professional writing, media writing and journalism.
Автор: Josie Barnard Название: The Multimodal Writer ISBN: 1137607920 ISBN-13(EAN): 9781137607928 Издательство: Springer Рейтинг: Цена: 72660.00 T Наличие на складе: Поставка под заказ. Описание: These are exciting times for creative writing. In a digital age, the ability to move between types of writing and technologies - often at speed - is increasingly essential for writers. Yet, such flexibility can be difficult to achieve, and, how to develop it remains a pressing challenge. The Multimodal Writer combines theory, practitioner case studies and insightful writing exercises to support writers tackling the challenges and embracing the opportunities that come with new media technologies. Including interviews with a selection of internationally acclaimed authors, such as Simon Armitage, Robert Coover and Rhianna Pratchett, this book equips writers with the tools to not just survive but, rather, thrive in an era characterised by fast-paced change. With its focus on writing across genres, modes and media, this book is ideal for students of Creative Writing, Professional Writing, Media Writing and Journalism.
Автор: P?ter B. Furk? Название: Discourse Markers and Beyond ISBN: 3030377628 ISBN-13(EAN): 9783030377625 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book will be of interest to students and academics working in the fields of DM research and critical discourse studies, and will also appeal to scholars working in areas such as genre studies, second language acquisition (SLA), literary analysis, contemporary cinematography, Tolkien scholarship, and Bible studies.
Автор: Furkу Pйter B. Название: Discourse Markers and Beyond: Descriptive and Critical Perspectives on Discourse-Pragmatic Devices Across Genres and Languages ISBN: 3030377652 ISBN-13(EAN): 9783030377656 Издательство: Springer Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book will be of interest to students and academics working in the fields of DM research and critical discourse studies, and will also appeal to scholars working in areas such as genre studies, second language acquisition (SLA), literary analysis, contemporary cinematography, Tolkien scholarship, and Bible studies.
Автор: Singh Amar, Tholia Shipra, Patel Pravin K. Название: The Hero and Hero-Making Across Genres ISBN: 0367363283 ISBN-13(EAN): 9780367363284 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book critically examines how a Hero is made, sustained, and even deformed, in contemporary cultures. It brings together diverse ideas from philosophy, mythology, religion, literature, cinema, and social media to explore how heroes are constructed across genres, mediums, and traditions.
Автор: Musburger, Robert B. Название: An Introduction to Writing for Electronic Media ISBN: 0240808525 ISBN-13(EAN): 9780240808529 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hilary Nesi, Sheena Gardner Название: Genres across the Disciplines Paperback ISBN: 0521149592 ISBN-13(EAN): 9780521149594 Издательство: Cambridge University Press Рейтинг: Цена: 68510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Genres across the Disciplines presents cutting edge, corpus-based research into student writing in higher education.
Автор: Boreus K & Bergstrom G Название: Analyzing Text and Discourse ISBN: 1473913756 ISBN-13(EAN): 9781473913752 Издательство: Sage Publications Рейтинг: Цена: 44340.00 T Наличие на складе: Поставка под заказ. Описание: Clearly setting out the advantages and disadvantages of each methodology, and providing real-world examples of when the methodology has been used successfully, this introduction makes it easy for students to assess which approach would be best for their research and to implement it successfully.
Автор: van Eemeren Frans H. Название: Argumentation ISBN: 1138225088 ISBN-13(EAN): 9781138225084 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are systematically discussed and explained with the help of examples from real-life discourse and texts. The basic principles are explained that are instrumental in the analysis and evaluation of argumentative discourse. Methodical instruments are offered for identifying differences of opinion, analyzing and evaluating argumentation and presenting arguments in oral and written discourse. Attention is also paid to the way in which arguers attempt to be not just reasonable, but effective as well, by maneuvering strategically. In addition, the book provides a great variety of exercises and assignments to improve the student's skill in presenting argumentation.
The authors begin their treatment of argumentation theory at the same juncture where argumentation also starts in practice: The difference of opinion that occasions the evolvement of the argumentation. Each chapter begins with a short summary of the essentials and ends with a number of exercises that students can use to master the material. Argumentation is the first introductory textbook of this kind. It is intended as a general introduction for students who are interested in a proper conduct of argumentative discourse. Suggestions for further reading are made for each topic and several extra assignments are added to the exercises.
Special features:
- A concise and complete treatment of both the theoretical backgrounds and the practice of argumentation analysis and evaluation.
- Crucial concepts from pragmatics (speech act theory, Grice's cooperative principle) presented in a non-technical way; introducing the theory of verbal communication.
- The first textbook treatment of strategic maneuvering as a way of balancing being reasonable with being effective
- Exercises and assignments based on real-life texts from a variety of contexts.
Автор: Jessica Noske-Turner Название: Rethinking Media Development through Evaluation ISBN: 3319585673 ISBN-13(EAN): 9783319585673 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development.
Автор: Bennett, Joe (university Of Birmingham, Uk) Название: Moral talk bennett ISBN: 1138298158 ISBN-13(EAN): 9781138298156 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book is about moral talk in contemporary British political discourse, drawing on speeches, debates and radio phone-ins. Using a critical sociolinguistic approach, Spencer-Bennett explores the language people use to communicate moral judgement and highlights the relations between the things that people say, the contexts in which they are said and the circulating ideologies about meaning and morality. This is key reading for students and scholars studying language, politics and critical discourse analysis, within linguistics and anthropology.
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