Professional Services Marketing Wisdom - How to Attract, Influence and Acquire Customers Even If You Hate Selling, Willmot
Автор: Alex Dripchak Название: 100 Skills of the Successful Sales Professional: Your Guidebook to Launching & Levitating Your Sales Career ISBN: 1637420625 ISBN-13(EAN): 9781637420621 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How many times has someone said to you- oh you need to read (x) to which you provide a cordial lie of "Thanks, I'll check it out!" Now for every time that's happened to you, tally on a piece of paper. How many books do you "have to read?" My guess is you said somewhere around 25. The good thing is this book encapsulates 26 best-selling books on sales & relationship development (Many of which are on your "must read" list) and weaves their core messages into my personal viewpoints, anecdotes and recommendations. For those who say- that's ok, I like buying many books; terrific! So do I. But here's my second question to you: Of those books you've bought, how many have you read cover to cover? My guess is it's less than 70%. Why is this? Books are often long, tedious and surprisingly repetitive. Through the 215-611 word skill sections, there is no droning and rambling on here. Since we learn best in threes, how about one more reason why to read this book? How many of you are disciples of data? Lovers of lists? Whether it's an article on the 10 best vacations in 2020, the 50 colleges with the best ROI, or the 20 best pizza places in the City- chances are you're more a consumer of Buzzfeed, Thrillist, Vice than you are of personal development books. Let's fuse the style of the two. This book appeals to your innate love for list countdowns and uses the "poised pithiness" and "conscientious candidacy" we love in our daily reads to change the name of the book game. So whether you're looking to up your sales game, decide if sales is right for your career, or simply extract some negotiation, persuasion, storytelling or relationship building tips to apply to your life---come take a walk on the "wild" side…
Автор: Liozu Название: Pricing and Human Capital ISBN: 1138900524 ISBN-13(EAN): 9781138900523 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing career and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career within marketing, finance, sales or IT departments.
Автор: Cundari Aldo Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer ISBN: 1119092892 ISBN-13(EAN): 9781119092896 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
Автор: Gamble Stephen Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers ISBN: 1119157439 ISBN-13(EAN): 9781119157434 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.
Автор: Halligan Brian, Shah Dharmesh Название: Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Revised and Updated ISBN: 1118896653 ISBN-13(EAN): 9781118896655 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.
Автор: Oechsli Matt Название: The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life ISBN: 1118744829 ISBN-13(EAN): 9781118744826 Издательство: Wiley Рейтинг: Цена: 24290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.
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