The Marketing Pathfinder - Key Concepts and Cases for Marketing Strategy and Decision Making, Stewart

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
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Цена: 65190.00 T
Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Название: International Luxury Brand Strategy
ISBN: 1138614831 ISBN-13(EAN): 9781138614833
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

Автор: Abratt
Название: Strategic Marketing
ISBN: 113859363X ISBN-13(EAN): 9781138593633
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

Автор: Mario Glowik
Название: Market Entry Strategies: Internationalization Theories, Concepts and Cases
ISBN: 3110650673 ISBN-13(EAN): 9783110650679
Издательство: Walter de Gruyter
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Цена: 48290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

Автор: Alon, Ilan , Jaffe, Eugene , Prange, Christiane
Название: Global Marketing
ISBN: 0367196093 ISBN-13(EAN): 9780367196097
Издательство: Taylor&Francis
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Цена: 74510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today`s students with the knowledge and confidence they need to become leading marketing managers.

Автор: Alon, Ilan , Jaffe, Eugene , Prange, Christiane
Название: Global Marketing
ISBN: 0367196085 ISBN-13(EAN): 9780367196080
Издательство: Taylor&Francis
Рейтинг:
Цена: 244990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today`s students with the knowledge and confidence they need to become leading marketing managers.

Автор: Stephanie Hintze
Название: Value Chain Marketing
ISBN: 3319384783 ISBN-13(EAN): 9783319384788
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers` innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

Название: International Luxury Brand Strategy
ISBN: 113861484X ISBN-13(EAN): 9781138614840
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

Автор: Seymour
Название: Digital Sport Marketing
ISBN: 1138701408 ISBN-13(EAN): 9781138701403
Издательство: Taylor&Francis
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Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

Автор: Seymour
Название: Digital Sport Marketing
ISBN: 1138701394 ISBN-13(EAN): 9781138701397
Издательство: Taylor&Francis
Рейтинг:
Цена: 188850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

Автор: Jagpal, Sharan
Название: Marketing strategy and uncertainty
ISBN: 0195125738 ISBN-13(EAN): 9780195125733
Издательство: Oxford Academ
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Цена: 58080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.

Автор: Claudio A. Saavedra
Название: The Marketing Challenge for Industrial Companies
ISBN: 331930609X ISBN-13(EAN): 9783319306094
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.