Автор: Johnson Dennis W. Название: Campaigns and Elections: What Everyone Needs to Know ISBN: 0190935588 ISBN-13(EAN): 9780190935580 Издательство: Oxford Academ Рейтинг: Цена: 107750.00 T Наличие на складе: Нет в наличии. Описание: Frequent and fair elections, open to all, are fundamental elements of a democracy. The United States, through its local, state, and national contests, holds more elections, more often, than any other democracy in the world. But in recent years, there have been troubling signs that our system of campaigns and elections has become much more fragile than we had previously thought. More specifically, in the past twenty years, campaigns have changed profoundly: social media and viral messaging compete with traditional media, races once considered local in nature have become nationalized, Supreme Court decisions on campaign finance law now encourage mega-donors, voters are more polarized, party affiliation has waned, and the middle ideological ground has given way to extremist language and voter rage. Twice in sixteen years we have seen winning presidential candidates gaining fewer popular votes than their opponents. The fundamental right of every citizen to vote has been impeded by state legislatures demanding tighter access, more identification, and accusations of voter fraud. And we have faced the real threat of foreign influence in our national elections. This book offers the most up-to-date examination of campaigns and elections, including the challenges and opportunities they present. It addresses fundamental questions about who votes in American elections, how legislative districts are reapportioned and why it matters, the realities of voter fraud, the pros and cons of reforming the Electoral College, the impact of dark money on campaigns, and the role of political consultants and specialists, among other topics. Given the fragility of our election process, what are the threats to a healthy American democracy? Do the candidates with the most money always win? This is not simply a book on how campaigns are run, but why campaigns and elections are integral components of American democracy and how those fundamental elements may be vulnerable to misuse.
Автор: Fitzgerald Vincent M. Название: The Influence of Polls on Television News Coverage of Presidential Campaigns ISBN: 1498542344 ISBN-13(EAN): 9781498542340 Издательство: Bloomsbury Рейтинг: Цена: 36630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates` policy positions over that time.
Автор: Gibson Rachel K. Название: When the Nerds Go Marching in: How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns ISBN: 0195397797 ISBN-13(EAN): 9780195397796 Издательство: Oxford Academ Рейтинг: Цена: 58230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere. When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Specifically, Gibson sets out the case for four phases of development in digital campaigns, from early amateur experimentation and standardization, to more strategic mobilization of activists and voters. In addition to charting the way these developments changed external interactions with citizens, Gibson details how this evolution is transforming the internal structure of political campaigns. Despite some early signs that the internet would lead to the devolution of power to members and supporters, more recent developments have seen the emergence of a new digitally literate cohort of data analysts and software engineers in campaign organizations. This group exercises increasing influence over key decision-making tasks. Given the resource implications of this new data-driven mode of digital campaigning, the book asserts that smaller political players face an even greater challenge to compete with their bigger rivals. Based on her findings, Gibson also speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
Автор: Wendland Jay Название: Campaigns That Matter: The Importance of Campaign Visits in Presidential Nominating Contests ISBN: 1498532098 ISBN-13(EAN): 9781498532099 Издательство: Bloomsbury Рейтинг: Цена: 89100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Campaigns That Matter, Wendland explores the role of campaign visits in the 2008, 2012, and 2016 presidential nominating contests. He explores the strategy behind visits as well as their mobilization effects and impact on candidate preference.
Автор: Craig Richard Название: Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns ISBN: 0739191497 ISBN-13(EAN): 9780739191491 Издательство: Неизвестно Рейтинг: Цена: 217640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they`re leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.
Автор: ARBOUR, BRIAN Название: Candidate Centered Campaigns ISBN: 1137398604 ISBN-13(EAN): 9781137398604 Издательство: Springer Рейтинг: Цена: 71730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate--from long shot primary contender to major party nominee--hitting the talk show circuit at some point during the campaign.
This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick--it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.
Автор: Luke W. Capizzo, Regina M. Luttrell Название: Public Relations Campaigns: An Integrated Approach ISBN: 1544385587 ISBN-13(EAN): 9781544385587 Издательство: Sage Publications Рейтинг: Цена: 140450.00 T Наличие на складе: Поставка под заказ. Описание:
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.
Автор: Muсoz Paula Название: Buying Audiences: Clientelism and Electoral Campaigns When Parties Are Weak ISBN: 1108435580 ISBN-13(EAN): 9781108435581 Издательство: Cambridge University Press Рейтинг: Цена: 58630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Buying Audiences develops a new theory of how politicians campaign and deploy electoral clientelism in the absence of institutionalized parties and stable party-broker relationships. It will interest scholars who study Latin American politics, electoral campaigns, clientelism, political parties, and business influence in the developing world.
Автор: Campbell James E. Название: The American Campaign: U.S. Preisdential Campaigns and the National Vote ISBN: 1585446289 ISBN-13(EAN): 9781585446285 Издательство: Неизвестно Рейтинг: Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Reporting data and predicting trends through the 2008 campaign, this volume offers James E Campbell`s ""theory of the predictable campaign,"" incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.
Автор: Trish Barbara, Menner William Название: Inside the Bubble: Campaigns, Caucuses, and the Future of the Presidential Nomination Process ISBN: 1032039221 ISBN-13(EAN): 9781032039220 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inside the Bubble:Campaigns, Caucuses, and the Future of the Presidential Nomination Process takes an up-close look at the 2020 Iowa caucuses. This book is suited for all students of American government, particularly election, as well as the general audience.
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
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