Marketing Health Care Into the Twenty-First Century, Vitberg, Alan K
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Название: Perspectives on Impact ISBN: 1138321192 ISBN-13(EAN): 9781138321199 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.
Автор: Ben Wooliscroft; Robert D. Tamilia; Stanley J. Sha Название: A Twenty-First Century Guide to Aldersonian Marketing Thought ISBN: 1441938710 ISBN-13(EAN): 9781441938718 Издательство: Springer Рейтинг: Цена: 204040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.
Название: Perspectives on Impact ISBN: 0367112477 ISBN-13(EAN): 9780367112479 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.
Название: Perspectives on Purpose ISBN: 036711237X ISBN-13(EAN): 9780367112370 Издательство: Taylor&Francis Рейтинг: Цена: 32650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.
Название: Perspectives on Purpose ISBN: 0815387245 ISBN-13(EAN): 9780815387244 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.
Автор: Wooliscroft Название: A Twenty-First Century Guide to Aldersonian Marketing Thought ISBN: 0387261753 ISBN-13(EAN): 9780387261751 Издательство: Springer Рейтинг: Цена: 204040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson`s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Mann, Alice Название: Future first companies ISBN: 1783537639 ISBN-13(EAN): 9781783537631 Издательство: Taylor&Francis Рейтинг: Цена: 23470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Future First is a practical guide for any business leader who wants to find new value in global challenges. Through real-life business examples ranging from Nike to Opower, this book lays out how to identify and adapt the future first leadership mindset required to achieve lasting and integrated performance results.
Автор: Mann Название: Future First ISBN: 1783538058 ISBN-13(EAN): 9781783538058 Издательство: Taylor&Francis Рейтинг: Цена: 84710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Future First is a practical guide for any business leader who wants to build, expand, or reinvent their company by finding new value in global challenges. Traditional companies often view issues like income equality, global warming, and resource scarcity as "problems." By contrast, future first leaders understand them as opportunities, as innovation challenges. Through real-life business examples ranging from Nike to Opower, this book lays out how to identify and adopt the future first leadership mindset and business capabilities required to achieve lasting and integrated performance results. Future First examines how leaders from companies including Unilever, Etsy, Revolution Foods, Method Products, and others have adopted this mindset toward innovation and people practices, accelerating business ecosystem transformation. Alice Mann, an organizational psychologist with twenty years of experience consulting and coaching on executive leadership, organization design, and business transformation, interviewed scores of business leaders to understand how their companies are expanding into new value frontiers. Future First makes a convincing argument that successful partnerships and alliances among big global companies and small mission-driven ones can reshape the global ecosystems of apparel, food, automobiles, and energy, and remake the future of our world.
Автор: Swift, Christopher Название: Hospital chaplaincy in the twenty-first century ISBN: 1472410513 ISBN-13(EAN): 9781472410511 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book charts the changing role of hospital chaplains and examines through detailed case studies the realities of practice and the political debates which either threaten or sustain the service. This second edition includes a new introduction and updated material throughout to present fresh insights and research about chaplaincy.
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