Автор: Mann, Alice Название: Future first companies ISBN: 1783537639 ISBN-13(EAN): 9781783537631 Издательство: Taylor&Francis Рейтинг: Цена: 23470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Future First is a practical guide for any business leader who wants to find new value in global challenges. Through real-life business examples ranging from Nike to Opower, this book lays out how to identify and adapt the future first leadership mindset required to achieve lasting and integrated performance results.
Автор: Fagerberg, Jan; Название: Innovation Studies: Evolution and Future Challenges ISBN: 0199686351 ISBN-13(EAN): 9780199686353 Издательство: Oxford Academ Рейтинг: Цена: 10060.00 T Наличие на складе: Есть Описание: Innovation is increasingly recognized as a vitally important social and economic phenomenon worthy of serious research study. The book, written by leading contributors to the field, examines the state of the art and achievements in the relatively new field of Innovation Studies, as well as what future challenges lie ahead.
Автор: Bruce Robertson Название: Marketing Fundamentals for Future Professionals ISBN: 1634875915 ISBN-13(EAN): 9781634875912 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 66000.00 T Наличие на складе: Невозможна поставка. Описание: Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.Neatly balanced between light, general interest marketing books and bulky academic texts that often seem to have little practical application, Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and will be especially helpful to anyone looking for a solid grounding in the marketing discipline regardless of where they are in their careers.
Автор: Bruce Robertson Название: Marketing Fundamentals for Future Professionals ISBN: 1516538471 ISBN-13(EAN): 9781516538478 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 76690.00 T Наличие на складе: Невозможна поставка. Описание: Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.The revised first edition features updated branding models, additional content on big data and machine learning, and fresh business cases to provide students with the most up-to-date examples.Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.
The B2B sales profession is under tremendous, unprecedented pressure.
Empowered customers, product commoditization, more complex buying processes and the impact of technology have all dramatically altered the sales landscape. With over half of salespeople failing to meet quota, not only are current B2B sales methods being questioned - the very existence of the sales function is being discussed.
There's a huge cull going on and a wide gap between those that are thriving and those being eliminated. So how do hard-pressed business and sales leaders sort through the plethora of advice and sales tools out there, and find the right answers?
Written by B2B sales expert Steven Norman, Future Proof Sales Strategy teaches sales and business leaders seven steps to transform their team's performance and build a bulletproof sales machine - one they can point at a market with confidence, knowing it will generate revenue efficiently and profitably.
This tried and tested framework targets every step of the sales process - from acquisition to retention, hiring the right team to accelerating performance, from stakeholder engagement to change management.
The end result? More deals, more profit, career growth and a seat with the C-suite.
Автор: Newman Daniel, Blanchard Olivier Название: Human/Machine: The Future of Our Partnership with Machines ISBN: 0749484241 ISBN-13(EAN): 9780749484248 Издательство: Неизвестно Рейтинг: Цена: 19350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explore how the future of human work enhanced by machines will open the door to a new golden age of innovation, discovery, operational efficiency and opportunity.
Автор: Furr Nathan, Nel Kyle, Ramsoy Thomas Zoega Название: Leading Transformation: How to Take Charge of Your Company`s Future ISBN: 1633696545 ISBN-13(EAN): 9781633696549 Издательство: NBN International Рейтинг: Цена: 32390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
New Tools to Overcome the Human Barriers to Change
Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they won't be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change--responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling blocks always arise when we humans are faced with change, but what if we had a way to transcend them?
This book reveals a radical new method for doing just that.
Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.
Divided into three steps--envisioning the possible, breaking down resistance, and prototyping the future--this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome people's inability to imagine or react to what doesn't yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organization's future and how to get there.
Showing how these tools have been used successfully by companies such as Lowe's, Walmart, Pepsi, IKEA, Google, Microsoft, and others, the process revealed in this book gives leaders the means to transcend the human barriers that block change and lead their organizations confidently into the future.
Автор: Prahalad, C.k. Ramaswamy, Venkat Название: Future of competition ISBN: 1578519535 ISBN-13(EAN): 9781578519538 Издательство: McGraw-Hill Рейтинг: Цена: 32030.00 T Наличие на складе: Невозможна поставка. Описание: Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.
Автор: Sachs Jonah Название: Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future ISBN: 1422143562 ISBN-13(EAN): 9781422143568 Издательство: TBS/GBS Рейтинг: Цена: 29040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
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