Автор: Sinha, Alok Название: Achieving Successful Business Outcomes ISBN: 0367443260 ISBN-13(EAN): 9780367443269 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Невозможна поставка. Описание: This book contains both theoretical and practical applications, the former that can help propel further research and analysis, while the latter can help practicing leaders to drive their firms forward, confidently, in any environmental conditions.
Автор: Cascio Wayne F., Aguinis Herman Название: Applied Psychology in Talent Management ISBN: 150637591X ISBN-13(EAN): 9781506375915 Издательство: Sage Publications Рейтинг: Цена: 183750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Applied Psychology in Talent Management, world-renowned authors Wayne F. Cascio and Herman Aguinis provide the most comprehensive, future-oriented overview of psychological theories and how they impact people decisions in today’s ever-changing workplace. Taking a rigorous, evidence-based approach, the new Eighth Edition includes more than 1,000 new citations from over 20 top-tier journal articles. The authors uniquely emphasize the latest developments in the field—all in the context of historical perspectives. Integrated coverage of technology, strategy, globalization, and social responsibility throughout the text provides students with a holistic view of the field and equips them with the practical tools necessary to create productive, enjoyable work environments.
Автор: Rick Cesari, Cesari Название: Video Persuasion ISBN: 0578500469 ISBN-13(EAN): 9780578500461 Издательство: Неизвестно Рейтинг: Цена: 17230.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Effective digital marketing for improving society behavior toward dei and sdgs ISBN: 1668489848 ISBN-13(EAN): 9781668489840 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 249480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today's world, diversity, equity, and inclusion (DEI) have become essential elements in achieving sustainable development goals (SDGs) and promoting a better society. However, organizations face numerous challenges in determining the most effective digital marketing strategies to achieve these goals. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, provides a comprehensive understanding of the different concepts, techniques, and tools required to implement digital marketing and communication strategies that promote DEI and contribute to the likelihood of achieving SDGs. The book is aimed at management and marketing academics, researchers, digital marketing managers, and consultants working for non-profit and for-profit organizations, social marketers, and brand communication managers seeking to optimize message creativity and storytelling focused on diversity and inclusion. By covering a wide range of knowledge areas, including circular economy and SDGs, corporate social responsibility, internal communication and inclusion, marginalized communities, feminism, and LGBTQ+ issues, the book provides readers with the necessary skills to understand and apply different digital marketing and communication strategies. Through this book, readers will gain valuable insights into how digital marketing and communication strategies can contribute to improving society through behavior surrounding DEI and SDGs. With its focus on topics such as non-profit marketing, storytelling for DEI, and sustainability index, the book provides practical guidance that can be applied by organizations to measure their impact. As a result, the book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs.
Автор: McDonald Название: Effective Collaboration ISBN: 0333948106 ISBN-13(EAN): 9780333948101 Издательство: Springer Рейтинг: Цена: 125770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume investigates the problems of effectively managing partnerships between organizations in the private, public and not-for-profit sectors, and highlights many of the pitfalls of an uncritical and quick fix approach to collaboration.
Автор: Christiansen, Yildiz & Yildiz Название: Handbook Of Research On Effective Marketing In Contemporary Globalism ISBN: 1466662204 ISBN-13(EAN): 9781466662209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 316010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Автор: O`Toole James Название: Good Business ISBN: 0415879973 ISBN-13(EAN): 9780415879972 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A collection of essays that addresses the increasingly important topics of corporate ethics, social responsibility, and sustainability in the context of effective global business strategies. It demonstrates that ethics is not peripheral, or in addition to, the central concerns of business.
Автор: Cowley Название: Beyond Strategic Vision ISBN: 1138133442 ISBN-13(EAN): 9781138133440 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hoshin is a system which was developed in Japan in the 1960`s, and is a derivative of Management By Objectives (MBO). Beyond Strategic Vision tailors the Hoshin system to fit the culture of North American and European organizations. It is a "how-to" guide to the Hoshin method for executives, managers, and any other professionals who must plan as part of their normal job.
Автор: Jolly Adam Название: Handbook of Work-Based Pension Schemes ISBN: 0749474823 ISBN-13(EAN): 9780749474829 Издательство: Неизвестно Рейтинг: Цена: 104210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A single-source guide to the challenges and opportunities presented by UK regulations on pension provision by all companies for their employees.
Beat Your Competition - Increase Sales - Get More Customers in 90 Days
Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.
In today's technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner--no matter their skills or budget--how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow
Stand Out includes clear, step-by step instructions opn how to:
1. Build a solid marketing foundation using the 5 M's of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel
2. Launch a simple but powerful website that creates an ideal user experience
3. Complete a "Google 101" crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility
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5. Become a "digital citizen," with tools to help you connect with your audience wherever they hang out online
Автор: Mair Johanna Название: Innovation and Scaling for Impact ISBN: 080479734X ISBN-13(EAN): 9780804797344 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Innovation and Scaling for Impact forces us to reassess how social sector organizations create value. Drawing on a decade of research, Christian Seelos and Johanna Mair transcend widely held misconceptions, getting to the core of what a sound impact strategy entails in the nonprofit world. They reveal an overlooked nexus between investments that might not pan out (innovation) and expansion based on existing strengths (scaling). In the process, it becomes clear that managing this tension is a difficult balancing act that fundamentally defines an organization and its impact.
The authors examine innovation pathologies that can derail organizations by thwarting their efforts to juggle these imperatives. Then, through four rich case studies, they detail innovation archetypes that effectively sidestep these pathologies and blend innovation with scaling. Readers will come away with conceptual models to drive progress in the social sector and tools for defining the future of their organizations.
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