Автор: Mootee Idris Название: Design Thinking for Strategic Innovation ISBN: 1118620127 ISBN-13(EAN): 9781118620120 Издательство: Wiley Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.
Автор: West Douglas Название: Strategic Marketing ISBN: 019968409X ISBN-13(EAN): 9780199684090 Издательство: Oxford Academ Рейтинг: Цена: 61240.00 T Наличие на складе: Поставка под заказ. Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Автор: McAdams David Название: Game Changer: Game Theory and the Art of Transforming Strategic Situations ISBN: 0393239675 ISBN-13(EAN): 9780393239676 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A radically new, and easily learned, way to outstrategize your rivals.
Автор: Ron Sanchez Название: The New Strategic Management: Organization, Competition, and Competence ISBN: 0471344001 ISBN-13(EAN): 9780471344001 Издательство: Wiley Рейтинг: Цена: 50680.00 T Наличие на складе: Поставка под заказ. Описание: Presents the competence perspective of strategic management theory. This work offers an integrative yet conceptually coherent approach to strategy management founded on the four cornerstones of a dynamic, systemic, cognitive, and holistic view of organizations and their environments.
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