Consumer Profiles (RLE Consumer Behaviour), Gunter, Barrie

Автор: Foxall, Gordon R.
Название: Consumer Behaviour (RLE Consumer Behaviour)
ISBN: 1138832367 ISBN-13(EAN): 9781138832367
Издательство: Taylor&Francis
Рейтинг:
Цена: 117390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Wells, V. Foxall, G.
Название: Handbook Of Developments In Consumer Behaviour
ISBN: 1849802440 ISBN-13(EAN): 9781849802444
Издательство: Edward Elgar Publishers
Цена: 299910.00 T
Наличие на складе: Поставка под заказ.
Описание: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.

Автор: Li, Guo-Qiang (Tongji University, China) Wang, Ling-Ling (Huaqiao University, China) Xu, Qing (Tongji University, China) Ge, Jun-Wei (AkzoNobel Marine, Protective & Yacht Coatings, China)
Название: Religion and Consumer Behaviour
ISBN: 1032265000 ISBN-13(EAN): 9781032265001
Издательство: Taylor&Francis
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Цена: 132710.00 T
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Описание: This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

Автор: Gunter Barrie, Furnham Adrian
Название: Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics
ISBN: 1138832464 ISBN-13(EAN): 9781138832466
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Автор: Forbes, J. D.
Название: The Consumer Interest (RLE Consumer Behaviour)
ISBN: 1138838195 ISBN-13(EAN): 9781138838192
Издательство: Taylor&Francis
Рейтинг:
Цена: 132710.00 T
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Автор: Forbes J. D.
Название: The Consumer Interest (Rle Consumer Behaviour): Dimensions and Policy Implications
ISBN: 1138838241 ISBN-13(EAN): 9781138838246
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.

Автор: Foxall Gordon
Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
ISBN: 1138832391 ISBN-13(EAN): 9781138832398
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Автор: Sarmistha Sarma
Название: Consumer Behaviour
ISBN: 9384588059 ISBN-13(EAN): 9789384588052
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 44350.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA programmes. This textbook provides coverage of the range of topics incorporated into consumer behaviour.

Автор: Zubin Sethna, Jim Blythe
Название: Consumer Behaviour
ISBN: 1526450003 ISBN-13(EAN): 9781526450005
Издательство: Sage Publications
Рейтинг:
Цена: 146790.00 T
Наличие на складе: Невозможна поставка.
Описание: A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Автор: Smith, Andrew (nottingham University Business School Uk)
Название: Consumer behaviour and analytics
ISBN: 113859265X ISBN-13(EAN): 9781138592650
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Нет в наличии.
Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

Автор: Zubin Sethna, Jim Blythe
Название: Consumer Behaviour
ISBN: 1526450011 ISBN-13(EAN): 9781526450012
Издательство: Sage Publications
Рейтинг:
Цена: 48570.00 T
Наличие на складе: Невозможна поставка.
Описание: A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Название: Digitalizing Consumption
ISBN: 0367875497 ISBN-13(EAN): 9780367875497
Издательство: Taylor&Francis
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Цена: 44910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital