Автор: Andrew Smith Название: Consumer Behaviour and Analytics ISBN: 1032388374 ISBN-13(EAN): 9781032388373 Издательство: Taylor&Francis Цена: 153120 T
Автор: Smith, Andrew (nottingham University Business School Uk) Название: Consumer behaviour and analytics ISBN: 113859265X ISBN-13(EAN): 9781138592650 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Невозможна поставка. Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
Автор: Hellmut Sch?tte; Deanna Ciarlante Название: Consumer Behaviour in Asia ISBN: 0333736257 ISBN-13(EAN): 9780333736258 Издательство: Springer Рейтинг: Цена: 97820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning.
Автор: Funk Название: Consumer Behaviour in Sport and Events ISBN: 1138135496 ISBN-13(EAN): 9781138135499 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:
A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour
A basis for the development of marketing actions useful in sport and related business, community and government sectors
A comprehensive understanding of how individuals associate themselves with sport and event products and services
A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events
A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.
Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Автор: Claudia Mennicken; Ingo Balderjahn Название: New Developments and Approaches in Consumer Behaviour Research ISBN: 0333739078 ISBN-13(EAN): 9780333739075 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.
Автор: Charan Ashok Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods ISBN: 9814641367 ISBN-13(EAN): 9789814641364 Издательство: World Scientific Publishing Рейтинг: Цена: 136230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Автор: Kostelijk, Erik (amsterdam University Of Applied Sciences, The Netherlands) Название: Influence of values on consumer behaviour ISBN: 1138489557 ISBN-13(EAN): 9781138489554 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
Автор: Joana Coutinho de Sousa Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities ISBN: 1522548343 ISBN-13(EAN): 9781522548348 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Название: Celebrity Fans and Their Consumer Behaviour ISBN: 0367667142 ISBN-13(EAN): 9780367667146 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Невозможна поставка. Описание: The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-d
Автор: Hoyer, Wayne (university Of Texas, Austin) Northey, Gavin (university Of Auckland) Chan, Eugene (monash Business School, Monash University) Macinnis, Название: Consumer behaviour ISBN: 0170439976 ISBN-13(EAN): 9780170439978 Издательство: Cengage Learning Рейтинг: Цена: 76020.00 T Наличие на складе: Нет в наличии. Описание: Doreen Carwithen and her husband William Alwyn were two of the most versatile composers working in Britain in the mid- to late-20th century. Between them they scored more than 100 films, as well as music for the concert hall, including the scores for Odd Man Out Alwyn and Boys in Brown Carwithen. Daniel Grimwoods recording is a wonderful introduction to the couples extensive catalogues of piano music, containing Carwithens taut, neoclassical Sonatina and Alwyns 12 Preludes and Grieg-inspired Fantasy Waltzes. This is warm, lyrical music which quietly pushes boundaries while always attractive and well-written for the
Автор: Sroka Wlodzimierz Название: Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications ISBN: 3030473791 ISBN-13(EAN): 9783030473792 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers` behaviour, analysing the government`s role in regulating consumer behaviour and the role of the European Union.
Автор: Muthu Название: Consumer Behaviour and Sustainable Fashion Consumption ISBN: 9811312648 ISBN-13(EAN): 9789811312649 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages.
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