Автор: Ekstr?m, Karin M. Название: Marketing Fashion ISBN: 103220480X ISBN-13(EAN): 9781032204802 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Karin M Ekstrom, Mikael Ottosson, Anders Parment Название: Consumer Behavior: Classical and Contemporary Perspectives ISBN: 9144116810 ISBN-13(EAN): 9789144116815 Издательство: Gazelle Book Services Рейтинг: Цена: 101270.00 T Наличие на складе: Невозможна поставка. Описание: This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.
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