Marketing Fashion, Ekstr?m, Karin M.

Автор: Baxter-wright, Emma
Название: Little Book of Chanel by Lagerfeld: The Story of the Iconic Fashion Designer
ISBN: 1802790160 ISBN-13(EAN): 9781802790160
Издательство: Carlton Books
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Цена: 13290.00 T
Наличие на складе: Есть
Описание: The essential guide to Karl Lagerfeld`s tenure at Chanel from his early days in the 1980s, charting his constant reinvention of the fashion house that maintained Chanel as the most illustrious couture house in the world.

Автор: Laia Farran Graves
Название: Little Book of Prada
ISBN: 178739459X ISBN-13(EAN): 9781787394599
Издательство: Little Brown
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Цена: 11330.00 T
Наличие на складе: Есть
Описание: Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art.

Автор: Homer, Karen
Название: Little book of Alexander McQueen
ISBN: 1847961002 ISBN-13(EAN): 9781847961006
Издательство: Carlton Books
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Цена: 14770.00 T
Наличие на складе: Есть
Описание: An illustrated exploration of the story behind the brand, from Alexander McQueen`s own early days to the current leadership of Sarah Burton. Includes a collection of finished designs, close-up details and personal sketches.

Автор: Gilroy, Darla-jane
Название: Little Book of Burberry : The Story of the Iconic Fashion House
ISBN: 1802792678 ISBN-13(EAN): 9781802792676
Издательство: Carlton Books
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Цена: 13290.00 T
Наличие на складе: Есть
Описание: A pocket-sized, illustrated book on all things Burberry, from its humble beginnings in 1856 to its current designs.

Автор: Homer, Karen
Название: Little Book of Givenchy: The Story of the Iconic Fashion House
ISBN: 1780972776 ISBN-13(EAN): 9781780972770
Издательство: Carlton Books
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Цена: 13290.00 T
Наличие на складе: Есть
Описание: An illustrated exploration of the story behind the fashion house Givenchy, from its creation in 1952 to its current leadership and designs. Includes a collection of finished designs, close-up details and key moments.

Автор: Doyle Charles
Название: A Dictionary of Marketing
ISBN: 0198736428 ISBN-13(EAN): 9780198736424
Издательство: Oxford Academ
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Цена: 18470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Автор: Pierre-Yves Donze
Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020
ISBN: 1350335789 ISBN-13(EAN): 9781350335783
Издательство: Bloomsbury Academic
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Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.

How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

Автор: Toby Meadows
Название: How to Set Up & Run a Fashion Label: Third Edition, Updated and Expanded
ISBN: 1786274841 ISBN-13(EAN): 9781786274847
Издательство: Laurence King
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Цена: 22770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout.

With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Joseph H. Hancock II
Название: Fashion Brand Stories
ISBN: 1350135542 ISBN-13(EAN): 9781350135543
Издательство: Bloomsbury Academic
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Цена: 33780.00 T
Наличие на складе: Нет в наличии.
Описание: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's (R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding.

This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Автор: Pui-Sze Chow; Chun Hung Chiu; Amy C. Y. Yip; Ailie
Название: Contemporary Case Studies on Fashion Production, Marketing and Operations
ISBN: 9811070067 ISBN-13(EAN): 9789811070068
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Автор: Dana Connell
Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting
ISBN: 1563677717 ISBN-13(EAN): 9781563677717
Издательство: Bloomsbury Academic
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Цена: 79190.00 T
Наличие на складе: Невозможна поставка.
Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.