The Strategy and Tactics of Pricing, Nagle, Thomas T.

Автор: Rumelt, Richard
Название: Good strategy/bad strategy
ISBN: 1781251541 ISBN-13(EAN): 9781781251546
Издательство: Profile
Рейтинг:
Цена: 10550.00 T
Наличие на складе: Невозможна поставка.
Описание: Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.

His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.

Автор: Ross Brawn & Adam Parr
Название: Total Competition
ISBN: 1471162389 ISBN-13(EAN): 9781471162381
Издательство: Simon&Schuster UK
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Цена: 12090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
Рейтинг:
Цена: 18470.00 T
Наличие на складе: Есть
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Автор: Outram Chris
Название: Digital Stractics
ISBN: 113757481X ISBN-13(EAN): 9781137574817
Издательство: Springer
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Цена: 35390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models.

Автор: Santiago Lopez
Название: Value-based Marketing Strategy
ISBN: 162273033X ISBN-13(EAN): 9781622730339
Издательство: Неизвестно
Рейтинг:
Цена: 67440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently; - How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: - The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. - The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today s highly today s highly competitive business environment. - The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. - The Value Matrix is a practical tool for understanding the product s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. - The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product s life cycle. - Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. - The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. - The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.

Автор: Hill Peter
Название: Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
ISBN: 0749476206 ISBN-13(EAN): 9780749476205
Издательство: Неизвестно
Цена: 229290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Get your pricing strategy right every time with proven, practical advice based on real life case studies.

Автор: Miller
Название: Menu Pricing & Strategy, 4th Edition
ISBN: 0471287474 ISBN-13(EAN): 9780471287476
Издательство: Wiley
Рейтинг:
Цена: 101320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool.

Автор: Rossiter, John R Percy, Larry Bergkvist, Lars
Название: Marketing communications
ISBN: 1526438658 ISBN-13(EAN): 9781526438652
Издательство: Sage Publications
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Цена: 66530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Автор: O`Sullivan Steve
Название: Supply Chain Disruption: Aligning Business Strategy and Supply Chain Tactics
ISBN: 0749484101 ISBN-13(EAN): 9780749484101
Издательство: Неизвестно
Рейтинг:
Цена: 80770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create competitive advantage by successfully building technological disruption into your supply chains and implementing a new strategic roadmap.

Автор: Hinterhuber, Andreas (hinterhuber And Partners, Austria) Liozu, Stephan M.
Название: Pricing strategy implementation
ISBN: 1138332178 ISBN-13(EAN): 9781138332171
Издательство: Taylor&Francis
Рейтинг:
Цена: 48990.00 T
Наличие на складе: Нет в наличии.
Описание: Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.

Автор: Phillips Robert L.
Название: Pricing and Revenue Optimization: Second Edition
ISBN: 1503610004 ISBN-13(EAN): 9781503610002
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 71060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.

Автор: Hill Peter
Название: Pricing for Profit
ISBN: 0749467673 ISBN-13(EAN): 9780749467678
Издательство: Kogan Page
Рейтинг:
Цена: 36950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.