Автор: Thorsten Hennig-Thurau; Ursula Hansen Название: Relationship Marketing ISBN: 3642086225 ISBN-13(EAN): 9783642086229 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.
Автор: Bowen & Ozuem Название: Computer-Mediated Marketing Strategies ISBN: 1466665955 ISBN-13(EAN): 9781466665958 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world.Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Автор: Jony Haryanto, Luiz Moutinho Название: Analyzing Children`s Consumption Behavior: Ethics, Methodologies, and Future Considerations ISBN: 1522509933 ISBN-13(EAN): 9781522509936 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.
Автор: Recep Yilmaz Название: Handbook of Research on Narrative Advertising ISBN: 1522597905 ISBN-13(EAN): 9781522597902 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 278130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, this is a valuable text for business professionals, copywriters, students, and practitioners.
Автор: Jan Kreft, Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik Название: Myth in Modern Media Management and Marketing ISBN: 1522591001 ISBN-13(EAN): 9781522591009 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 224930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Автор: Hasan Dincer, Serhat Yuksel Название: Handbook of Research on Decision-Making Techniques in Financial Marketing ISBN: 1799825590 ISBN-13(EAN): 9781799825593 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 353890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today's market.
The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Автор: Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria Название: Driving Customer Appeal Through the Use of Emotional Branding ISBN: 1522529217 ISBN-13(EAN): 9781522529217 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.
Автор: Surabhi Singh Название: Driving Traffic and Customer Activity Through Affiliate Marketing ISBN: 1522526560 ISBN-13(EAN): 9781522526568 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 170010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Highlights the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is designed for academics, practitioners, and students seeking current information on ways to increase customer activity.
Автор: Punita Duhan Название: Managing Public Relations and Brand Image through Social Media ISBN: 1522503323 ISBN-13(EAN): 9781522503323 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation`s visibility and reputation.
Автор: Hans Ruediger Kaufmann, Agapi Manarioti Название: Encouraging Participative Consumerism Through Evolutionary Digital Marketing ISBN: 1683180127 ISBN-13(EAN): 9781683180128 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 155230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Автор: Burkhalter & Wood Название: Maximizing Commerce And Marketing Strategies Through Micro-Blogging ISBN: 1466684089 ISBN-13(EAN): 9781466684089 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
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