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Developing Digital Marketing: Relationship Perspectives, Park Thaichon, Vanessa Ratten


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Склад Америка: 264 шт.  
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Автор: Park Thaichon, Vanessa Ratten
Название:  Developing Digital Marketing: Relationship Perspectives
ISBN: 9781800713499
Издательство: Emerald
Классификация:

ISBN-10: 1800713495
Обложка/Формат: Hardback
Страницы: 224
Вес: 0.41 кг.
Дата издания: 11.06.2021
Серия: Economics/Business/Finance
Язык: English
Размер: 19.56 x 12.70 x 2.29 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Customer services,E-commerce: business aspects,Sales & marketing, BUSINESS & ECONOMICS / Customer Relations,BUSINESS & ECONOMICS / E-Commerce / Internet Marketing,BUSINESS & ECONOMICS / Marketing / Research
Подзаголовок: Relationship perspectives
Рейтинг:
Поставляется из: Англии
Описание: Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.

Themes explored throughout the book include:

• Service Encounters via Social Media and Customer Relationships
• Digital and Organizational Storytelling
• Artificial Intelligence and Customer Experience
• Sustainability Project Partnerships

As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.


Customer Relationship Marketing: Theoretical And Managerial Perspectives

Автор: Malhotra Naresh K, Agarwal James
Название: Customer Relationship Marketing: Theoretical And Managerial Perspectives
ISBN: 1944659714 ISBN-13(EAN): 9781944659714
Издательство: World Scientific Publishing
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Цена: 116160.00 T
Наличие на складе: Невозможна поставка.
Описание: 'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'

Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:

Автор: Malhotra Naresh K, Agarwal James
Название: Customer Relationship Marketing: Theoretical And Managerial Perspectives
ISBN: 1944659749 ISBN-13(EAN): 9781944659745
Издательство: World Scientific Publishing
Рейтинг:
Цена: 58080.00 T
Наличие на складе: Невозможна поставка.
Описание: 'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'

Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
Relationship Marketing in the Digital Age

Автор: Palmatier
Название: Relationship Marketing in the Digital Age
ISBN: 1138310026 ISBN-13(EAN): 9781138310025
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Transforming relationship marketing: strategies and business models in the digital age

Название: Transforming relationship marketing: strategies and business models in the digital age
ISBN: 0367548178 ISBN-13(EAN): 9780367548179
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

Digital Marketing for Dummies, 2 ed.

Автор: Deiss Ryan, Henneberry Russ
Название: Digital Marketing for Dummies, 2 ed.
ISBN: 1119660483 ISBN-13(EAN): 9781119660484
Издательство: Wiley
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Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

Digital Marketing

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Поставка под заказ.
Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Digital Marketing Strategy

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
Рейтинг:
Цена: 39590.00 T
Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Reassessing the Relationship between Marketing and Public Relations

Автор: Lisa D?hring
Название: Reassessing the Relationship between Marketing and Public Relations
ISBN: 3658180331 ISBN-13(EAN): 9783658180331
Издательство: Springer
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Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.

Relationship Marketing

Автор: Thorsten Hennig-Thurau; Ursula Hansen
Название: Relationship Marketing
ISBN: 3642086225 ISBN-13(EAN): 9783642086229
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.

Minority Marketing: Research Perspectives for the 1990s

Автор: Robert L. King
Название: Minority Marketing: Research Perspectives for the 1990s
ISBN: 3319369431 ISBN-13(EAN): 9783319369433
Издательство: Springer
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Цена: 74530.00 T
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Описание: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s.

Global Perspectives in Marketing for the 21st Century

Автор: Ajay K. Manrai; H. Lee Meadow
Название: Global Perspectives in Marketing for the 21st Century
ISBN: 3319386972 ISBN-13(EAN): 9783319386973
Издательство: Springer
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Цена: 158380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.

Business Relationship Management and Marketing

Автор: Michael Kleinaltenkamp; Wulff Plinke; Ingmar Geige
Название: Business Relationship Management and Marketing
ISBN: 366251379X ISBN-13(EAN): 9783662513798
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.


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