Global Tourism Higher Education, Hsu C.H., Cathy

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Rawdon Wyatt
Название: Check Your English Vocabulary for Leisure, Travel and Tourism
ISBN: 0713687363 ISBN-13(EAN): 9780713687361
Издательство: A & C Black
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Цена: 8900.00 T
Наличие на складе: Поставка под заказ.
Описание: This is a useful title for all non-native English speakers wishing to improve their language skills for these hugely popular and expanding industries.

Автор: David Cairns, Mara Clemente
Название: Immobility Turn: Mobility, Migration and the COVID-19 Pandemic
ISBN: 1529230055 ISBN-13(EAN): 9781529230055
Издательство: Marston Book Services
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Цена: 59400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the changes that have taken place in the wake of the COVID-19 pandemic, following the lockdown of societies and imposition of border controls in an attempt to limit the spread of the virus. Using empirical evidence from Portugal, a geopolitically important point of intersection within Europe and between Global South and Global North, the book examines consequences of the apparent end of mobility expansionism, developing a refreshing theoretical concept of ‘immobility turn.’Focusing on the tourist industry, universities hosting international students and migration agencies, the book offers invaluable insights about how the pandemic affected institutions and individuals’ lives, informing policy-making processes on a global level.

Автор: Page, Stephen J. , Connell, Joanne
Название: Tourism A Modern Synthesis, 5 ed.
ISBN: 0367437368 ISBN-13(EAN): 9780367437367
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges.

Автор: Angel Miguel
Название: Sustainability in Hospitality
ISBN: 1783531991 ISBN-13(EAN): 9781783531998
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.

Автор: Fennell, David A.
Название: Ecotourism
ISBN: 0367364603 ISBN-13(EAN): 9780367364601
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book focuses on economic, social and ecological inconsistencies that plague ecotourism in theory and practice, and examines it in reference to related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and ethics.

Автор: Slocum, Susan L. , Aidoo, Abena , McMahon, Kelly
Название: The Business of Sustainable Tourism Development and Management
ISBN: 1138492167 ISBN-13(EAN): 9781138492165
Издательство: Taylor&Francis
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Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination.

Автор: Nancy Duxbury
Название: Cultural Sustainability, Tourism and Development
ISBN: 0367201755 ISBN-13(EAN): 9780367201753
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: Cultural Sustainability, Tourism and Development considers how tourism provides a lens through which to examine issues of cultural sustainability and change.

Автор: Tajeddini Kayhan
Название: Tourism, Hospitality and Digital Transformation
ISBN: 036715000X ISBN-13(EAN): 9780367150006
Издательство: Taylor&Francis
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Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

Автор: Page
Название: Tourism Management, 6 ed.
ISBN: 1138391166 ISBN-13(EAN): 9781138391161
Издательство: Taylor&Francis
Рейтинг:
Цена: 54090.00 T
Наличие на складе: Невозможна поставка.
Описание: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus.

Автор: Hall
Название: Tourism and Innovation
ISBN: 1138060828 ISBN-13(EAN): 9781138060821
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.