Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Alastair Morrison, Ulrike Gretzel Название: Tourism Marketing: In the Age of the Consumer ISBN: 0415726360 ISBN-13(EAN): 9780415726368 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
Автор: Dileep Название: Transportation Systems for Tourism ISBN: 3031221265 ISBN-13(EAN): 9783031221262 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook provides a comprehensive learning resource material for tourism transportation. Exploring the interrelationship between transport and tourism, it demonstrates how different types of transportation systems interact and are combined within the tourism destination framework. It addresses topics such as the geographical aspects of tourism transportation, technological advances in transportation, public transportation in tourism, drive tourism, recreational transportation, and various forms of tourism, including car, rail, coach, water, cycling, and space tourism. Readers will also learn about sustainability aspects, consumer behavior, and tourist behavior modelling. The book offers a valuable asset for graduate as well as master degree students in regional and spatial science, transportation engineering, and tourism and transportation economics, as well as for professionals in the travel, tourism, transport, and hospitality industries who are interested in the link between tourism and transportation, its benefits and impacts. Tourist destinations can strategically use this learning resource to gain a better understanding of the leisure and recreational aspects of the transportation system and consequently boost their appeal to tourists.
Автор: Kollmar, Christy Название: Folklore, People, and Places ISBN: 1032316934 ISBN-13(EAN): 9781032316932 Издательство: Taylor&Francis Рейтинг: Цена: 127600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Folklore, People and Place is a contribution towards better understanding the complex interconnectivity of folklore, people and place, across a range of different cultural and geographical contexts.
Автор: Clare Inkson, Lynn Minnaert Название: Tourism Management: An Introduction ISBN: 1529758467 ISBN-13(EAN): 9781529758467 Издательство: Sage Publications Рейтинг: Цена: 55970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies.
Автор: Durbarry Название: Research Methods for Tourism Students ISBN: 0415673194 ISBN-13(EAN): 9780415673198 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives.This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
Автор: Sheail Название: Nature`s Spectacle ISBN: 0415849683 ISBN-13(EAN): 9780415849685 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: National parks have always been an emotive and iconic symbol, ever since the first parks of the modern era were created in the mid-nineteenth century. This book, based on original research, delves deeply into their character and significance, and the larger context in which they developed.
Автор: Hsu Название: The Routledge Handbook of Tourism Research ISBN: 0789037041 ISBN-13(EAN): 9780789037046 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Нет в наличии. Описание: Provides a review and analysis of Tourism Research. This book is organised around topical themes and moves logically with a review of the beginnings of tourism research, to a discussion of emerging forms of tourism and future direction, which are supported with numerous international examples from the planning and development stage.
Автор: Newsome David Название: Natural Area Tourism ISBN: 1845413814 ISBN-13(EAN): 9781845413811 Издательство: Неизвестно Рейтинг: Цена: 68900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a comprehensive account of tourism in natural, wild and protected areas. The 2nd edition contains an overview of key literature and developments that have emerged since the publication of the 1st edition more than 10 years ago. As such, this book will remain an invaluable resource and review of the subject for many years to come.
Автор: Forsyth, Peter Graham, Anne Papatheodorou, Andreas Название: Aviation and Tourism : Implications for Leisure Travel ISBN: 1409402320 ISBN-13(EAN): 9781409402329 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Невозможна поставка. Описание: Transport is an essential element of tourism, providing the vital link between the tourist generating areas and destinations. This book deals with issues related to the relationship between aviation and leisure travel.
Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1409420914 ISBN-13(EAN): 9781409420910 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.
Автор: Fayos Sola Eduardo Название: Knowledge Management in Tourism ISBN: 1780529805 ISBN-13(EAN): 9781780529806 Издательство: Turpin Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Knowledge Management in Tourism: Policy and Governance Applications is an indispensable instrument for everyone interested in the theory and practice of the quest for effectiveness, efficiency, and equity of tourism activities in helping build the future of mankind.
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