Marketplace Lifestyles in an Age of Social Media: Theory and Methods, Kahle, Lynn R ; Valette-
Автор: Bailey, Matthew Название: Managing the Marketplace ISBN: 1138323020 ISBN-13(EAN): 9781138323025 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
Автор: Johnson Guillaume D., Thomas Kevin D., Harrison Anthony Kwame Название: Race in the Marketplace: Crossing Critical Boundaries ISBN: 3030117103 ISBN-13(EAN): 9783030117108 Издательство: Springer Рейтинг: Цена: 30740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets.
Автор: Abraham Joan Название: Creating Brand Cool: Brand Distinction in the Online Marketplace ISBN: 0367693151 ISBN-13(EAN): 9780367693152 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Автор: Rajagopal, Ramesh Behl Название: Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace ISBN: 1522548319 ISBN-13(EAN): 9781522548317 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students.
Where did the curious idea of buying one’s way to sustainability come from? In no small part, the answer lies in the story of entrepreneurial health reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These early advocates of organic gardening cultivated a niche for natural health products in the 1950s, organized the emerging marketplace for organic foods in the 1960s, and in the process published an endless supply of advice books on diet and health.
Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in arguably more earth-friendly ways. Yet the market has proved more effective at addressing individual health concerns than improving public health at large, as liable to champion untested, ineffectual health supplements as to challenge the indiscriminate use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.
Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari's innovative Direct-To-Consumer strategies create more sales while building brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick show how to pick a winning product, get it made, get it listed, and get it selling--on and off Amazon.
Within The Amazon Jungle, they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers build credibility and staying power by creating a winning brand--the superpower that can give them back control. Jason's expertise in identifying winning products on Amazon and Rick's success building brands off of the platform make them a formidable team and the answer to today's question: How to succeed on a platform you can't afford to avoid?
Автор: Holmvall, Leif Название: Export & import - winning in the global marketplace ISBN: 0968114814 ISBN-13(EAN): 9780968114810 Издательство: Неизвестно Рейтинг: Цена: 52730.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Albert N. Greco Название: The Growth of the Scholarly Publishing Industry in the U.S. ISBN: 3319995480 ISBN-13(EAN): 9783319995489 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
Автор: Ravi S. Sharma, Margaret Tan, Francis Pereira Название: Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues ISBN: 1613501471 ISBN-13(EAN): 9781613501474 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 184800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Автор: Bailey, Matthew Название: Managing the Marketplace ISBN: 0367500558 ISBN-13(EAN): 9780367500559 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
Автор: Smith Michael E. Название: Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior ISBN: 1398601020 ISBN-13(EAN): 9781398601024 Издательство: Неизвестно Цена: 211050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Shape the consumer`s mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
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