Автор: Kaiser Kevin Название: Blue Line Imperative ISBN: 1118510887 ISBN-13(EAN): 9781118510889 Издательство: Wiley Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren`t providing the payoff you`d hoped for? Could it be because you`ve been thinking about value all wrong? According to the authors of this groundbreaking guide, there`s a very good chance that you have.
Автор: Teece, David J. (University of California at Berke Название: Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions ISBN: 0198295421 ISBN-13(EAN): 9780198295426 Издательство: Oxford Academ Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Where did the curious idea of buying one’s way to sustainability come from? In no small part, the answer lies in the story of entrepreneurial health reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These early advocates of organic gardening cultivated a niche for natural health products in the 1950s, organized the emerging marketplace for organic foods in the 1960s, and in the process published an endless supply of advice books on diet and health.
Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in arguably more earth-friendly ways. Yet the market has proved more effective at addressing individual health concerns than improving public health at large, as liable to champion untested, ineffectual health supplements as to challenge the indiscriminate use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.
Автор: Pantoja Felipe, Wu Shuang Название: From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annua ISBN: 3030898822 ISBN-13(EAN): 9783030898823 Издательство: Springer Рейтинг: Цена: 204970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Автор: Cortйs Бngel Название: Sectarianism and Orestes Brownson in the American Religious Marketplace ISBN: 3319847678 ISBN-13(EAN): 9783319847672 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book reveals the origins of the American religious marketplace by examining the life and work of reformer and journalist Orestes Brownson (1803-1876).
Автор: Garsten Название: Market Matters ISBN: 1403917574 ISBN-13(EAN): 9781403917577 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the age of globalization, people employ markets to solve problems, create capital, achieve political objectives, question economic processes and delineate moral values. This title examines cultural processes in modern markets, based on case studies from around the world.
Автор: H. Westerbeek; A. Smith Название: Sport Business in the Global Marketplace ISBN: 1349508454 ISBN-13(EAN): 9781349508457 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.
Автор: Mary Conway Dato-on Название: The Sustainable Global Marketplace ISBN: 3319364928 ISBN-13(EAN): 9783319364926 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Thompson Название: Gender, Management and Leadership in Initial Teacher Education ISBN: 1137490500 ISBN-13(EAN): 9781137490506 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book highlights the difficulties that women working as managers and leaders in initial teacher education face. Teacher education is at the forefront of education reforms and yet little is known about the professional lives of those who work within it. Whereas many women are moving into positions of authority in teacher training, some existing women managers are being marginalized within new internally differentiated layers of managerial structures. Yet other female managers, mainly new appointees, seem to endorse the discourses associated with new managerialist practices. Simultaneously some women who manage in teacher training are engaged in a struggle for survival individually and professionally. In the main, men seem to be missing from authority positions and will conclude that, in the current climate, the management of teacher training is ‘no job for a man’.
Автор: Clifford M. Gross Название: Too Good To Fail ISBN: 3319032976 ISBN-13(EAN): 9783319032979 Издательство: Springer Рейтинг: Цена: 71730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book to offers a practical strategy for bringing together open innovation networks, intellectual property, technology transfer and the rapid compression of development time lines in a clear, usable manner. Shows how to embrace crowdsourcing discoveries.
Автор: Boush, David M. Название: Deception In The Marketplace ISBN: 080586086X ISBN-13(EAN): 9780805860863 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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