Автор: Edited By Toby P. Newstead, Ronald E. Riggio Название: Leadership and virtues : ISBN: 1032080906 ISBN-13(EAN): 9781032080901 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Нет в наличии. Описание: Good leadership is something every leader and organization should strive towards. This book serves as a pivotal resource in encouraging the understanding and practice of leadership and highlights how good leadership is anchored in the rich philosophy and science of virtue. Through a diverse range of perspectives, the book highlights the importance of leading with virtue, unpacks what it means to be a virtuous leader, and outlines practical strategies for developing and practicing good leadership.
Taking a virtues perspective, this cohesive collection of chapters by scholars from around the globe offers an inclusive tone and speaks to practicing and aspiring leaders worldwide. Readers are provided with a nuanced account of the nature of virtues and leadership and how the two interact on multiple levels and in multiple ways to inform the practice of good leadership. Focusing on the tradition of virtue gives this collection a robust scholarly foundation, while simultaneously providing scope for diverse views on how and why virtues inform good leadership.
The book offers a balance of scholarly and practice-oriented chapters, instilling readers with a deep understanding of virtues and leadership, and practical strategies to develop their practice of good and virtuous leadership. Each chapter offers a different moral and sociological insight, serving altogether to show readers the most effective ways to use virtues to promote shared well-being and collective success. Scholars, students of leadership and management, and leadership practitioners will benefit from the accessible and practical lessons this book has to offer.
This volume will also be of interest to team leaders and managers who are keen to develop their leadership skills in both practice and theory.
Автор: Verbin, Ivri Название: The Good Vision ISBN: 0367516691 ISBN-13(EAN): 9780367516697 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This concise and accessible book for organizational leaders provides a roadmap to understand the implications of embracing corporate responsibility in the digital age. Peppered with real-word examples, The Good Vision speaks to businesses in their own language.
Автор: Verbin, Ivri Название: The Good Vision ISBN: 0367516683 ISBN-13(EAN): 9780367516680 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This concise and accessible book for organizational leaders provides a roadmap to understand the implications of embracing corporate responsibility in the digital age. Peppered with real-word examples, The Good Vision speaks to businesses in their own language.
Название: Corporate behavior and sustainability ISBN: 0367880660 ISBN-13(EAN): 9780367880668 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies can no longer expect to engage in dubious or unethical corporate behaviour without risking their reputation and damaging, perhaps irrevocably, their market position. Irresponsible corporate behavior not only deprives shareholders of long term returns but also ultimately imposes a cost on society as a whole. Sustainable business is abou
Автор: Tom Levitt Название: Partners for Good: Business, Government and the Third Sector ISBN: 1409434370 ISBN-13(EAN): 9781409434375 Издательство: Taylor&Francis Рейтинг: Цена: 89820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Society expects employers to do more to engage with both communities and good causes and the business case for doing so can be and is being made. But business also realises that charities do conscience better than they can. This title points the way to successful partnerships at local, national and international levels.
Автор: Nancy R. Lee, Philip Kotler Название: Social Marketing - International Student Edition: Behavior Change for Social Good ISBN: 1544371861 ISBN-13(EAN): 9781544371863 Издательство: Sage Publications Рейтинг: Цена: 140450.00 T Наличие на складе: Невозможна поставка. Описание: Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.
Автор: Bjorn Z. Ekelund Название: Unleashing the Power of Diversity: How to Open Minds for Good ISBN: 1138602701 ISBN-13(EAN): 9781138602700 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: Provides a clear tool to create a common language across teams and organizations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable.
Автор: Bjorn Z. Ekelund Название: Unleashing the Power of Diversity: How to Open Minds for Good ISBN: 113860271X ISBN-13(EAN): 9781138602717 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides a clear tool to create a common language across teams and organizations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable.
Название: Business Ethics ISBN: 113824256X ISBN-13(EAN): 9781138242562 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first business ethics textbook to take a virtue ethics approach. It explains how virtue ethics compares with alternative approaches to business ethics, such as utilitarianism and deontology, and argues that virtue ethics best serves the common good of society.
Автор: Canalichio Pete Название: Expand, Grow, Thrive ISBN: 1787437825 ISBN-13(EAN): 9781787437821 Издательство: Emerald Рейтинг: Цена: 42000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
Автор: Fourali Название: The Promise of Social Marketing ISBN: 1472416856 ISBN-13(EAN): 9781472416858 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones. "The Promise of Social Marketing" examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social marketing and highlights its pervasive relevance to all human activities.
There is an on-going debate about the nature of marketing and whether it is able to fulfil or adapt to both commercial and humanitarian or social objectives. The unifying view is that marketing is a tool that can be used for individual, organisational or social benefit. Marketing can be used by private, public, or third sector organisations, either to sell cigarettes or unhealthy food with damning results on the one hand, or to promote products and behaviours that encourage people to adopt healthier lifestyles on the other. There is, nonetheless, also a view that social marketing approaches are different from those adopted by commercial marketers, or from what is called generic marketing.
In this book the author asks, if marketing is a tool, when does the purpose of the tool make it another tool? With specific examples as diverse as the marketing associated with HIV/AIDS prevention and the promotion of social enterprise, this volume explains the precursors and development to date of social marketing, the philosophies associated with it; the tools deployed in its practice, and the direction it might take in the future. This book is of interest to those who study marketing management, business ethics and public policy.
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