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Smart Products, Smarter Services, Cronin


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Цена: 43290.00T
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Автор: Cronin
Название:  Smart Products, Smarter Services
Перевод названия: Мэри Дж. Кронин: Умные продукты, умнейший сервис
ISBN: 9780521147507
Издательство: Cambridge Academ
Классификация:

ISBN-10: 0521147506
Обложка/Формат: Paperback
Страницы: 360
Вес: 0.57 кг.
Дата издания: 19.08.2010
Серия: information systems, marketing, business innovation
Язык: English
Иллюстрации: 5 b/w illus. 4 tables
Размер: 228 x 151 x 16
Читательская аудитория: information systems, marketing, business innovation
Основная тема: Management
Подзаголовок: Strategies for Embedded Control
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: We are surrounded by products that have minds of their own. These `smart products` are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.

Systems, Software and Services Process Improvement

Автор: Kreiner
Название: Systems, Software and Services Process Improvement
ISBN: 3319448161 ISBN-13(EAN): 9783319448169
Издательство: Springer
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Цена: 63350.00 T
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Описание:

This volume constitutes the refereed proceedings of the 23rd EuroSPI conference, held in Graz, Austria, in September 2016.
The 15 revised full papers presented together with 14 selected key notes and workshop papers were carefully reviewed and selected from 51 submissions. They are organized in topical sections on SPI and the ISO/IEC 29110 standard; communication and team issues in SPI; SPI and assessment; SPI in secure and safety critical environments; SPI initiatives; GamifySPI; functional safety; supporting innovation and improvement.

Re-engineering of Products and Processes

Автор: Federico Rotini; Yuri Borgianni; Gaetano Cascini
Название: Re-engineering of Products and Processes
ISBN: 1447157982 ISBN-13(EAN): 9781447157984
Издательство: Springer
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Цена: 104480.00 T
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Описание: Supported by illustrations, tables and diagrams, this book explains, step-by-step, a novel re-engineering method aimed to impact the customer perceived value which is then applied to several case studies across different industrial sectors.

Competitiveness Creation and Maintenance in the Postal Services Industry

Автор: Pilinkien?
Название: Competitiveness Creation and Maintenance in the Postal Services Industry
ISBN: 3319319051 ISBN-13(EAN): 9783319319056
Издательство: Springer
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Цена: 139750.00 T
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Описание: This book examines the changing business andeconomic environment for postal services in Lithuania and the upcomingchallenges for this industry. Postal services continue to play a central partin the development of national economies. However, the economic and social roleof postal services has changed rapidly and fundamentally over the last twodecades. In most industrialized countries, paper-based communications are in seriousdecline, while the demand for parcel delivery services is rising steadily with thecontinuing development of e-commerce, just-in-time production techniques, andglobal supply chains. For the postal sector as a whole, the centre of gravityhas shifted dramatically from letters and documents to parcels. The authors explain how the organizationalparadigm has inexorably shifted from that of a national, government-ownedpostal administration providing the basic delivery services required by society,to a system of interdependent local and regional undertakings that both competeand cooperate with one another. The book argues that there are no indications thatthe postal sector has stopped changing, and that it seems most probable thatthe European Union’s postal sector will look quite different in 2035 than itdoes today. In closing, the book explains how the shareholders of postalservices companies have recently confirmed that the time has come to rethinkthe strategy of creating and maintaining competitiveness in the postal servicesindustry.

Shared Services and Outsourcing: A Contemporary Outlook

Автор: Kotlarsky
Название: Shared Services and Outsourcing: A Contemporary Outlook
ISBN: 3319470086 ISBN-13(EAN): 9783319470085
Издательство: Springer
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Цена: 46590.00 T
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Описание: This book constitutes the revised selected papers from the 10th Global Sourcing Workshop held in Val d’Is?re, France, in February 2016. The 11 papers presented in this volume were carefully reviewed and selected from 47 submissions. The book offers a review of the key topics in outsourcing and offshoring of information technology and business services offering practical frameworks that serve as a tool kit to students and managers. The range of topics covered is wide and diverse, but predominately focused on how to achieve success in shared services and outsourcing. More specifically, the book examines outsourcing decisions and management practices, giving specific attention to shared services that have become one of the dominant sourcing models. The topics discussed combine theoretical and practical insights regarding challenges that industry leaders, policy makers, and professionals face or should be concerned with. Case studies from various organizations, industries and countries such as UK, Italy, The Netherlands, Canada, Australia and Denmark complete the book.

Enterprise Applications and Services in the Finance Industry

Автор: Dennis Kundisch; Daniel Veit; Tim Weitzel; Christo
Название: Enterprise Applications and Services in the Finance Industry
ISBN: 3642011969 ISBN-13(EAN): 9783642011962
Издательство: Springer
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Цена: 65210.00 T
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Описание: Constitutes the proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom2008, held in Paris, France, on December 13, 2008. This book covers topics such as financial markets and customers, service-oriented architectures, and regulation and compliance.

Enterprise Applications and Services in the Finance Industry

Автор: Daniel Veit; Dennis Kundisch; Tim Weitzel; Christo
Название: Enterprise Applications and Services in the Finance Industry
ISBN: 3540785493 ISBN-13(EAN): 9783540785491
Издательство: Springer
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Цена: 60550.00 T
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Описание: Contains the revised papers of the 3rd International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom 2007, held in Montreal, Canada, in December 2007. This volume presents papers that deal with applications of technology such as, service-oriented architectures or grid computing in banking and finance.

Exploring Knowledge Intensive Business Services

Автор: Maria Eleonora Di
Название: Exploring Knowledge Intensive Business Services
ISBN: 0230358594 ISBN-13(EAN): 9780230358591
Издательство: Springer
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Цена: 111790.00 T
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Описание: Provides an updated view of knowledge management strategies of knowledge-intensive business services (KIBS) by focusing on how those firms manage innovation in their value chains and at the territorial level. Offers an original analysis of key processes of KIBS, specializing in design, professional firms and information technology.

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Web Mining Applications in E-Commerce and E-Services

Автор: I-Hsien Ting; Hui-Ju Wu
Название: Web Mining Applications in E-Commerce and E-Services
ISBN: 3642099866 ISBN-13(EAN): 9783642099861
Издательство: Springer
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Цена: 113180.00 T
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Описание: This book offers new developments and high-quality studies into the area of web mining in E-commerce and E-service. It includes chapters on semantic web mining, web performance mining, web mining for social network analysis and for P2P services.

Organizational Innovation in Public Services

Автор: Valkama Pekka
Название: Organizational Innovation in Public Services
ISBN: 1137011831 ISBN-13(EAN): 9781137011831
Издательство: Springer
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Цена: 74530.00 T
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Описание: In the wake of the economic crisis, many public services are facing a challenging environment in which they receive less funding but are expected to deliver better services. Organisational Innovation in Public Services develops new theoretical models and analyses case studies to provide an important insight into how to modernise public services.


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