Health, Tourism and Hospitality, Smith, Melanie

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Автор: Page
Название: Tourism Management, 6 ed.
ISBN: 1138391166 ISBN-13(EAN): 9781138391161
Издательство: Taylor&Francis
Рейтинг:
Цена: 54090.00 T
Наличие на складе: Невозможна поставка.
Описание: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus.

Автор: Clifton
Название: Hospitality Security
ISBN: 1439874360 ISBN-13(EAN): 9781439874363
Издательство: Taylor&Francis
Рейтинг:
Цена: 58060.00 T
Наличие на складе: Нет в наличии.
Описание: A security director must have knowledge of criminal and civil law, risk and personnel management, budgeting and finance, and a host of other areas in order to be effective. Hospitality Security: Managing Security in Today’s Hotel, Lodging, Entertainment, and Tourism Environment provides experience-based, proven methods for preventing and resolving the challenges faced by today’s hospitality practitioner.Designed for both novice security professionals and industry veterans in need of a reference, the book covers: Risk assessment, where threats and vulnerabilities are calculated with probabilities to determine risk The security plan, where you decide how to apply various layers of control to mitigate the risks Budgeting: the amount of money available to implement the plan determines the next step Policies: how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Staffing: scheduling, wages, deployment, and contract security Training, including specialized topics such as use of force and bike patrol Physical security and patrol procedures Alarm and camera systems and various software programs Emergency procedures and response Investigations, interviews, and crime analysis Executive skills: learning from proven leadership styles Ideal for novices and veterans alike, this accessible, reader-friendly primer enables security directors to evaluate what risks are inherent to hospitality environments, analyze those risks through threat and vulnerability assessments, and develop methods to mitigate or eliminate them—all the while keeping customers and personnel safe and improving the bottom line.

Автор: Vania Vigolo
Название: Older Tourist Behavior and Marketing Tools
ISBN: 331947734X ISBN-13(EAN): 9783319477343
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

Автор: Guojun Zeng
Название: Tourism and Hospitality Development Between China and EU
ISBN: 3662512645 ISBN-13(EAN): 9783662512647
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Management and Sustainable Development of Hotels.- Marketing and Development of Tourism Destination.- Tourism Resource and Tourism Impact.- Tourism Resource, Safety and Education.

Автор: Purnendu Mandal; John Vong
Название: Development of Tourism and the Hospitality Industry in Southeast Asia
ISBN: 9812876057 ISBN-13(EAN): 9789812876058
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models.

Автор: Guojun Zeng
Название: Tourism and Hospitality Development Between China and EU
ISBN: 3642359094 ISBN-13(EAN): 9783642359095
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Roberta Minazzi
Название: Social Media Marketing in Tourism and Hospitality
ISBN: 3319382489 ISBN-13(EAN): 9783319382487
Издательство: Springer
Рейтинг:
Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.

Название: Advances in hospitality and leisure
ISBN: 1787434885 ISBN-13(EAN): 9781787434882
Издательство: Emerald
Рейтинг:
Цена: 112470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism, providing a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective.

Автор: Khan
Название: VNR`s Encyclopedia of Hospitality and Tourism
ISBN: 0471293946 ISBN-13(EAN): 9780471293941
Издательство: Wiley
Рейтинг:
Цена: 174230.00 T
Наличие на складе: Поставка под заказ.
Описание: This reference covers the vast spectrum of hospitality and tourism industries, concentrating on hotel management, food service management and tourism. Contributors explore not only the basic tenets of each discipline, but also the latest methodology and issues.

Автор: Ordońez de Pablos Patricia, Aung Zeyar Myo
Название: Tourism and Opportunities for Economic Development in Asia
ISBN: 1522520783 ISBN-13(EAN): 9781522520788
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise.Tourism and Opportunities for Economic Development in Asia is a key resource on the priorities, challenges, and strategies in the globalized economy of the Asian tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this publication is an ideal reference source for academicians, researchers, politicians, policy makers, and information technology directors actively involved in the tourism industry.