VNR`s Encyclopedia of Hospitality and Tourism, Khan

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Chen, Chris , Hall, Colin Michael , Prayag, Giri
Название: Sense of Place and Place Attachment in Tourism
ISBN: 036723274X ISBN-13(EAN): 9780367232740
Издательство: Taylor&Francis
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Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human-place interactions and human-place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies because it both contributes to, and is affected by, tourism.

Автор: Nickson Dennis
Название: Human Resource Management for Hospitality and Tourism, 2 ed.
ISBN: 0080966489 ISBN-13(EAN): 9780080966489
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Невозможна поставка.
Описание: This book takes an integrated look at existing human resource management (HRM) policies and practices in the tourism and hospitality industries. Utilizing existing HRM theory and practice, tourism and hospitality industries are put into context, by considering the specific employment practices of these industries, such as managing tour reps or working in the airline industry.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Автор: Clifton
Название: Hospitality Security
ISBN: 1439874360 ISBN-13(EAN): 9781439874363
Издательство: Taylor&Francis
Рейтинг:
Цена: 58060.00 T
Наличие на складе: Нет в наличии.
Описание: A security director must have knowledge of criminal and civil law, risk and personnel management, budgeting and finance, and a host of other areas in order to be effective. Hospitality Security: Managing Security in Today’s Hotel, Lodging, Entertainment, and Tourism Environment provides experience-based, proven methods for preventing and resolving the challenges faced by today’s hospitality practitioner.Designed for both novice security professionals and industry veterans in need of a reference, the book covers: Risk assessment, where threats and vulnerabilities are calculated with probabilities to determine risk The security plan, where you decide how to apply various layers of control to mitigate the risks Budgeting: the amount of money available to implement the plan determines the next step Policies: how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Staffing: scheduling, wages, deployment, and contract security Training, including specialized topics such as use of force and bike patrol Physical security and patrol procedures Alarm and camera systems and various software programs Emergency procedures and response Investigations, interviews, and crime analysis Executive skills: learning from proven leadership styles Ideal for novices and veterans alike, this accessible, reader-friendly primer enables security directors to evaluate what risks are inherent to hospitality environments, analyze those risks through threat and vulnerability assessments, and develop methods to mitigate or eliminate them—all the while keeping customers and personnel safe and improving the bottom line.

Автор: Page
Название: Tourism Management, 6 ed.
ISBN: 1138391166 ISBN-13(EAN): 9781138391161
Издательство: Taylor&Francis
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Цена: 54090.00 T
Наличие на складе: Невозможна поставка.
Описание: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus.

Автор: Linda L. Lowry
Название: The SAGE International Encyclopedia of Travel and Tourism
ISBN: 1483368947 ISBN-13(EAN): 9781483368948
Издательство: Sage Publications
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Цена: 580800.00 T
Наличие на складе: Невозможна поставка.
Описание: Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.

Автор: Braga
Название: Economics and Management of Geotourism
ISBN: 3030898415 ISBN-13(EAN): 9783030898410
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book covers all aspects of the economics and management of geotourism, an increasingly important sector of nature tourism that focuses on the geology and landscape of different territories, providing a pleasurable and educational tourist experience. Geotourism is a sustainable form of tourism that has the potential to deliver significant benefits to host communities. To date, however, geotourism has been examined primarily from the natural sciences perspective, to the detriment of issues related to local social and economic impacts, inter-organizational collaboration, tourist responses, and community participation. This book therefore fills a major gap in the literature. While a key focus is the impacts of geotourism on economic and social development processes and the quality of life of local populations, detailed attention is also devoted to topics such as geopark and geosystem management, innovative and entrepreneurial strategies in geotourism, and territorial marketing. In addition, readers will gain a clear understanding of the extent to which the opportunities and challenges facing geotourism reflect current trends in the tourist industry as a whole.

Автор: Sjoerd Gehrels
Название: Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
ISBN: 1789730708 ISBN-13(EAN): 9781789730708
Издательство: Emerald
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Цена: 92140.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Автор: Kandampully-Solnet
Название: Service Management
ISBN: 1465269606 ISBN-13(EAN): 9781465269607
Издательство: Неизвестно
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Цена: 195610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers` needs within the context of personal relationships and experience.

Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
Название: Positioning and Branding Tourism Destinations for Global Competitiveness
ISBN: 1522572538 ISBN-13(EAN): 9781522572534
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Автор: Baleiro Rita, Pereira Rosбria
Название: Global Perspectives on Literary Tourism and Film-Induced Tourism
ISBN: 1799882632 ISBN-13(EAN): 9781799882633
Издательство: Mare Nostrum (Eurospan)
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Цена: 183870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: At the end of the 20th century, the traditional forms of tourism transformed; they expanded by the introduction of new postmodern tourist forms, bringing innovative offers to the marketplace. Two of these new fast-growing forms are literary tourism and film-induced tourism, both of which fall under the umbrella of cultural tourism. Both niches of cultural tourism share the need to create products and experiences that meet the tourists' expectations.

Global Perspectives on Literary Tourism and Film-Induced Tourism discusses literary tourism and film-induced tourism and documents the advances in research on the intersections of literature, film, and the act of traveling. Covering a wide range of topics from film tourism destinations to digital literary tourism, this book is ideal for travel agents, tourism agencies, tour operators, government officials, postgraduate students, researchers, academicians, cultural development councils and associations, and policymakers.