Consumer Behavior Analysis, Hantula, Donald A.

Автор: Sumer, Selay Ilgaz
Название: Social Media Analytics in Predicting Consumer Behavior
ISBN: 1032059907 ISBN-13(EAN): 9781032059907
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding the importance of social media analytics. Comprehending the role of social media analytics in predicting consumer behavior. Understanding the importance of using social media in strategic marketing plans.

Автор: Hunt Benedict
Название: Consumer Behavior and Marketing Strategy
ISBN: 1682854582 ISBN-13(EAN): 9781682854587
Издательство: Неизвестно
Цена: 155570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Wided Batat
Название: Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
ISBN: 081539635X ISBN-13(EAN): 9780815396352
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

Автор: Ayantunji Gbadamosi
Название: Exploring the Dynamics of Consumerism in Developing Nations
ISBN: 1522579060 ISBN-13(EAN): 9781522579069
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions.Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Автор: Abhijit Pandit, Jayjit Chakraborty
Название: Millennial Consumer Trends and Their Impact on the Global Economy
ISBN: 1799844293 ISBN-13(EAN): 9781799844297
Издательство: Mare Nostrum (Eurospan)
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Цена: 246710.00 T
Наличие на складе: Нет в наличии.
Описание: Explores the buying behaviours and behavioural patterns of Millennials as consumers as well as how their preferences have transformed the demand, or lack thereof, of certain goods and strengthened or weakened specific industries. The book highlights a range of topics, including consumerism, marketing, and data analytics.

Автор: Niladri Syam, Rajeeve Kaul
Название: Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists
ISBN: 1800438818 ISBN-13(EAN): 9781800438811
Издательство: Emerald
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Цена: 107050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Автор: W. Fred Van Raaij
Название: Consumer Financial Behavior
ISBN: 1601988648 ISBN-13(EAN): 9781601988645
Издательство: Mare Nostrum (Eurospan)
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Цена: 81310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions. The objective of of this book is to bring together the scientific knowledge of this topic in a systematic way to improve our understanding and provide insights into this behaviour.

Автор: Augusto Costa Rui, Brandгo Filipa, Breda Zelia
Название: Planning and Managing the Experience Economy in Tourism
ISBN: 1799887758 ISBN-13(EAN): 9781799887751
Издательство: Mare Nostrum (Eurospan)
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Цена: 206970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination's competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination's overall sustainability by maximining tourism's positive impacts and fostering their spillover to local communities.

Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 136230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

Название: Consumer vulnerability
ISBN: 0415858585 ISBN-13(EAN): 9780415858588
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.

Название: Customer Engagement
ISBN: 1138847380 ISBN-13(EAN): 9781138847385
Издательство: Taylor&Francis
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Цена: 158230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Автор: Caroline K. Munoz, Natalie T. Wood
Название: #Share: Building Social Word of Mouth
ISBN: 1637424140 ISBN-13(EAN): 9781637424148
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 29250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content thatspeaks with your brand voice,stimulates engagement,inspires consumers to #share,and complies with industry and federal guidelines.