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Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists, Niladri Syam, Rajeeve Kaul


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Автор: Niladri Syam, Rajeeve Kaul
Название:  Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists
ISBN: 9781800438811
Издательство: Emerald
Классификация:


ISBN-10: 1800438818
Обложка/Формат: Hardback
Страницы: 224
Вес: 0.43 кг.
Дата издания: 10.03.2021
Серия: Economics/Business/Finance
Язык: English
Размер: 22.86 x 15.24 x 3.33 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Business innovation,Market research,Sales & marketing, BUSINESS & ECONOMICS / Consumer Behavior,BUSINESS & ECONOMICS / Industries / Computers & Information Technology,BUSINESS & ECONOMICS / Marketing / Research
Подзаголовок: Essential reference for practitioners and data scientists
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Поставляется из: Англии
Описание: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Computational Intelligence for Machine Learning and Healthcare Informatics

Автор: Rajshree Srivastava, Pradeep Kumar Mallick, Siddha
Название: Computational Intelligence for Machine Learning and Healthcare Informatics
ISBN: 3110647826 ISBN-13(EAN): 9783110647822
Издательство: Walter de Gruyter
Цена: 136310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: THE SERIES: INTELLIGENT BIOMEDICAL DATA ANALYSIS
By focusing on the methods and tools for intelligent data analysis, this series aims to narrow the increasing gap between data gathering and data comprehension. Emphasis is also given to the problems resulting from automated data collection in modern hospitals, such as analysis of computer-based patient records, data warehousing tools, intelligent alarming, effective and efficient monitoring. In medicine, overcoming this gap is crucial since medical decision making needs to be supported by arguments based on existing medical knowledge as well as information, regularities and trends extracted from big data sets.

Applications of Artificial Intelligence in Electrical Engineering

Автор: Saifullah Khalid
Название: Applications of Artificial Intelligence in Electrical Engineering
ISBN: 1799827186 ISBN-13(EAN): 9781799827184
Издательство: Mare Nostrum (Eurospan)
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Цена: 283010.00 T
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Описание: Artificial intelligence is increasingly finding its way into industrial and manufacturing contexts. The prevalence of AI in industry from stock market trading to manufacturing makes it easy to forget how complex artificial intelligence has become. Engineering provides various current and prospective applications of these new and complex artificial intelligence technologies.

Applications of Artificial Intelligence in Electrical Engineering is a critical research book that examines the advancing developments in artificial intelligence with a focus on theory and research and their implications. Highlighting a wide range of topics such as evolutionary computing, image processing, and swarm intelligence, this book is essential for engineers, manufacturers, technology developers, IT specialists, managers, academicians, researchers, computer scientists, and students.

Algorithmic Culture: How Big Data and Artificial Intelligence Are Transforming Everyday Life

Автор: Hristova Stefka, Hong Soonkwan, Slack Jennifer Daryl
Название: Algorithmic Culture: How Big Data and Artificial Intelligence Are Transforming Everyday Life
ISBN: 1793635730 ISBN-13(EAN): 9781793635730
Издательство: Rowman & Littlefield Publishers
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Цена: 126720.00 T
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Описание: This book explores the complex ways in which algorithms and big data are reshaping everyday culture, while at the same time perpetuating inequality and intersectional discrimination. It situates issues of humanity, identity, and culture in relation to free will, surveillance, capitalism, neoliberalism, consumerism, solipsism, and creativity.

The Art of Feature Engineering: Essentials for Machine Learning

Автор: Pablo Duboue
Название: The Art of Feature Engineering: Essentials for Machine Learning
ISBN: 1108709389 ISBN-13(EAN): 9781108709385
Издательство: Cambridge Academ
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Цена: 46470.00 T
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Описание: This is a guide for data scientists who want to use feature engineering to improve the performance of their machine learning solutions. The book provides a unified view of the field, beginning with basic concepts and techniques, followed by a cross-domain approach to advanced topics, like texts and images, with hands-on case studies.

Applied Artificial Neural Network Methods for Engineers and Scientists: Solving Algebraic Equations

Автор: Chakraverty Snehashish, Jeswal Sumit Kumar
Название: Applied Artificial Neural Network Methods for Engineers and Scientists: Solving Algebraic Equations
ISBN: 981123020X ISBN-13(EAN): 9789811230202
Издательство: World Scientific Publishing
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Цена: 73920.00 T
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Описание: The aim of this book is to handle different application problems of science and engineering using expert Artificial Neural Network (ANN). As such, the book starts with basics of ANN along with different mathematical preliminaries with respect to algebraic equations. Then it addresses ANN based methods for solving different algebraic equations viz. polynomial equations, diophantine equations, transcendental equations, system of linear and nonlinear equations, eigenvalue problems etc. which are the basic equations to handle the application problems mentioned in the content of the book. Although there exist various methods to handle these problems, but sometimes those may be problem dependent and may fail to give a converge solution with particular discretization. Accordingly, ANN based methods have been addressed here to solve these problems. Detail ANN architecture with step by step procedure and algorithm have been included. Different example problems are solved with respect to various application and mathematical problems. Convergence plots and/or convergence tables of the solutions are depicted to show the efficacy of these methods. It is worth mentioning that various application problems viz. Bakery problem, Power electronics applications, Pole placement, Electrical Network Analysis, Structural engineering problem etc. have been solved using the ANN based methods.

Автор: Michael Bowles
Название: Machine Learning in Python: Essential Techniques for Predictive Analysis
ISBN: 1119559960 ISBN-13(EAN): 9781119559962
Издательство: Wiley
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Цена: 42240.00 T
Наличие на складе: Невозможна поставка.
Описание: Raised on the south side of Chicago, Jonathan Brooks moved as far away as possible as soon as he could. But through unforeseen events he found himself not only back in Englewood but also serving as a pastor and community leader. In this book he challenges Christians to be fully present in their communities, helping local churches rediscover that loving our neighbors means loving our neighborhoods.

Artificial Intelligence: An Essential Beginner`s Guide to AI, Machine Learning, Robotics, The Internet of Things, Neural Networks, Deep Learnin

Автор: Wilkins Neil
Название: Artificial Intelligence: An Essential Beginner`s Guide to AI, Machine Learning, Robotics, The Internet of Things, Neural Networks, Deep Learnin
ISBN: 1950924807 ISBN-13(EAN): 9781950924806
Издательство: Неизвестно
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Цена: 27580.00 T
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Описание: So, what is the deal with intelligent machines? Will they soon decide on things such as copyright infringement? How about self-driving trucks and cars?What kind of impact will smart machines have on society and the future of human jobs?

Data Science for Business 2019 (2 BOOKS IN 1): Master Data Analytics & Machine Learning with Optimized Marketing Strategies (Artificial Intelligence,

Автор: Adams Riley, Henderson Matt
Название: Data Science for Business 2019 (2 BOOKS IN 1): Master Data Analytics & Machine Learning with Optimized Marketing Strategies (Artificial Intelligence,
ISBN: 1989632106 ISBN-13(EAN): 9781989632109
Издательство: Неизвестно
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Цена: 45510.00 T
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Описание: ★This book includes 2 Manuscripts★Are you looking for new ways to grow your business, with resources you already have? Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to MULTIPLY their growth? Keep listening to learn how to use data analytics to maximize YOUR business.

Machine Learning with Spark and Python: Essential Techniques for Predictive Analytics

Автор: Michael Bowles
Название: Machine Learning with Spark and Python: Essential Techniques for Predictive Analytics
ISBN: 1119561930 ISBN-13(EAN): 9781119561934
Издательство: Wiley
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Цена: 40120.00 T
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Описание: Cambridge for DGB 2nd Edition is a four-level American English integrated skills series for the Upper Secondary public school market in Mexico. Its syllabus is strictly aligned to the national Direccion General del Bachillerato program. It is a series that offers teachers a hands-on and practical solution to teaching English in the classroom. It builds students` language skills from A1 to A2+ in the CEFR.

Artificial Intelligence Business Applications: A New Approach to AI and Machine Learning in Modern Business and Marketing, for Beginners and Advanced

Автор: Medicine John
Название: Artificial Intelligence Business Applications: A New Approach to AI and Machine Learning in Modern Business and Marketing, for Beginners and Advanced
ISBN: 1085989429 ISBN-13(EAN): 9781085989428
Издательство: Неизвестно
Цена: 19530.00 T
Наличие на складе: Невозможна поставка.

Artificial Intelligence and Machine Learning and Marketing Management

Автор: Seligman James
Название: Artificial Intelligence and Machine Learning and Marketing Management
ISBN: 0244417822 ISBN-13(EAN): 9780244417826
Издательство: Неизвестно
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Цена: 33430.00 T
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Machine Learning And Artificial Intelligence: Essential Guide To Understanding How ML And AI Can Be Applied In Practice And Be Compatible With Human B

Автор: Neil Chris
Название: Machine Learning And Artificial Intelligence: Essential Guide To Understanding How ML And AI Can Be Applied In Practice And Be Compatible With Human B
ISBN: 180157457X ISBN-13(EAN): 9781801574570
Издательство: Неизвестно
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Цена: 19270.00 T
Наличие на складе: Нет в наличии.
Описание: Do you want to learn how ML and AI can be applied in practice and be compatible with human behavior in modern times? If yes, then keep reading...


Machine learning (ML) is a data-driven approach. Hence it implies the availability of large datasets in order to make accurate decisions. In case only a limited dataset is available to solve a particular problem, it is best to use a deterministic approach. When a limited dataset is available it is hard to train a machine learning model and generalize its applicability to other similar problems. The developed model, in this case, is only applicable for the few data it was trained on.


Because ML methods rely solely only on data and the human expertise or judgment is not taken in consideration, it is the data that dictate if the machine learning method will fail or succeed to perform the task it was designed for. The way a machine learning approach works is that a modeler develops a learning algorithm. Then the modeler feeds the learning algorithm with the data and information.


The algorithm learns by itself from the data with no guidance or human interference. It is the algorithm that builds the system. If the data provided for the algorithm is of poor quality and biased then the system is also of poor quality and biased. Hence, cleaning and acquiring the right data to solve a problem with ML problem is very crucial. If the data are biased and noisy it is better to stick with a traditional method. Otherwise, the machine learning method will memorize the noise and provide inaccurate results.


Could Turning Important Decisions over to AI help Humanity? Some might say that's a terrible idea, but how much worse is it today where we've turned over our societies and civilizations to corrupt leadership, crony capitalism, or had to deal with rogue nation-states in other parts of the world with two-bit dictators, religious fanaticism, or the quest to destroy another group of peoples' civilization? Perhaps it's time we came up with a special think tank that could go through all the issues concerning our fears, and what we hope to expect from AI decision-making machines. That is to say how to get the best possible answer, all the time with the greatest probability.


We all watched IBM's "Watson" supercomputer as it won against the top human Jeopardy players. It did pretty well, most all the time; didn't it? Yes, but it wasn't perfect, and perhaps that's the scary part. In fact, some of the mistakes that it did make were mistakes that even a child wouldn't have missed. Still, if there is a group of humans or a think tank, focus group, or Board of Directors constantly surveying the answers and asking additional questions, then perhaps you don't have to worry about an erroneous answer now and again. In fact, it might make you smile and feel good to be a human at that point.


ML is useful anywhere you need to recognize patterns and predict behavior based on historical data. Recognizing patterns could mean anything from character recognition to predictive maintenance to recommending products to customers based on past purchases.

This book gives a comprehensive guide on the following:

  • Correlation Between ML and Artificial Learning
  • The Era of Evolution
  • ML and AI in Practice
  • Self-Driving Cars
  • Robots and How they will Change Our Lives
  • ML, AI and IoT
  • Ethics of AI
  • AI and Privacy
  • Is Artificial Intelligence Dangerous?
  • Will Humans and Artificial Intelligence Live Together in the Future?
  • ... AND MORE


Wake up and order your copy. Click buy now

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