Researching Marketing Decisions, Mehta, Ritu

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Deiss Ryan, Henneberry Russ
Название: Digital Marketing for Dummies, 2 ed.
ISBN: 1119660483 ISBN-13(EAN): 9781119660484
Издательство: Wiley
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Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

Название: Researching Marketing Decisions
ISBN: 1138061921 ISBN-13(EAN): 9781138061927
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

Автор: Grapentine
Название: Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions
ISBN: 1606493671 ISBN-13(EAN): 9781606493670
Издательство: McGraw-Hill
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Цена: 24010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of science- the study of what it means for a science to be called a science. The motivation behind the book is quite simple: Given that science is so successful, why shouldn't marketers borrow thinking and reasoning skills from science and apply them to marketing? Indeed, why not? The book details the groundwork for learning how to apply scientific reasoning to the field of marketing, such as some basic and important definitions ("What is a belief?" "What is knowledge?"), and identifies barriers to scientific reasoning, giving an example from the Dow Chemical Company and just how Dow uses critical thinking and reasoning skills to make more effective marketing and business decisions. You'll also learn some real "thinking tools" you will need to apply scientific reasoning to solving your marketing problems. It introduces topics relating to attributes versus constructs, the meaning of causation, the relationship between coherence and justified beliefs, the importance of logic to sound reasoning, and the avoidance of logical fallacies in making sound recommendations. The book concludes by giving you direction to further improve your ability to apply scientific reasoning to solving marketing problems.

Автор: Kumar Praveen, Kumar Prashant
Название: How to Find a Network Marketing Goldmine: Researching and Evaluating MLM Opportunities
ISBN: 0473472562 ISBN-13(EAN): 9780473472566
Издательство: Неизвестно
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Цена: 9190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Most people fail in their MLM after attending a presentation full of hype and then pressurized to join else will miss out on a position in the matrix/ compensation plan. Sounds familiar? This book will teach and empower you to evaluate the right network marketing opportunity suited to your passion, taste and knowledge.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 0792399641 ISBN-13(EAN): 9780792399643
Издательство: Springer
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Цена: 194730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm`s marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

Автор: Prof. Dr. Oliver P. Heil; Vera Magin
Название: Competition in Marketing
ISBN: 3835004328 ISBN-13(EAN): 9783835004320
Издательство: Springer
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Цена: 71730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 1461378478 ISBN-13(EAN): 9781461378471
Издательство: Springer
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Цена: 186330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Schreiter Keith, Schreiter Tom "big Al "
Название: Pre-Closing for Network Marketing: "yes " Decisions Before the Presentation
ISBN: 1948197006 ISBN-13(EAN): 9781948197007
Издательство: Неизвестно
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Цена: 11910.00 T
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Описание: Instead of selling to customers with facts, features and benefits, let`s talk to prospects in a way they like. We can now get that "yes" decision first, so the rest of our presentation will be easy.

Автор: Stewart David W.
Название: Financial Dimensions of Marketing Decisions
ISBN: 3030155676 ISBN-13(EAN): 9783030155674
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

Автор: Nikolaos F. Matsatsinis; Y. Siskos
Название: Intelligent Support Systems for Marketing Decisions
ISBN: 1402071949 ISBN-13(EAN): 9781402071942
Издательство: Springer
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Цена: 158380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions.