Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Doyle Charles Название: A Dictionary of Marketing ISBN: 0198736428 ISBN-13(EAN): 9780198736424 Издательство: Oxford Academ Рейтинг: Цена: 17410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Поставка под заказ. Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Musadiq A. Sahaf Название: Strategic Marketing: Making Decisions for Strategic Advantages ISBN: 9388028716 ISBN-13(EAN): 9789388028714 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35110.00 T Наличие на складе: Нет в наличии. Описание: Provides an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm`s strategic decisions in the area of marketing.
Автор: Nikolaos F. Matsatsinis; Y. Siskos Название: Intelligent Support Systems for Marketing Decisions ISBN: 1461354153 ISBN-13(EAN): 9781461354154 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
Автор: Beamish, Karen Название: CIM Revision Cards Strategic Marketing Decisions ISBN: 0750686553 ISBN-13(EAN): 9780750686556 Издательство: Taylor&Francis Рейтинг: Цена: 22450.00 T Наличие на складе: Нет в наличии.
Автор: Grapentine Название: Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions ISBN: 1606493671 ISBN-13(EAN): 9781606493670 Издательство: McGraw-Hill Рейтинг: Цена: 24010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of science- the study of what it means for a science to be called a science. The motivation behind the book is quite simple: Given that science is so successful, why shouldn't marketers borrow thinking and reasoning skills from science and apply them to marketing? Indeed, why not? The book details the groundwork for learning how to apply scientific reasoning to the field of marketing, such as some basic and important definitions ("What is a belief?" "What is knowledge?"), and identifies barriers to scientific reasoning, giving an example from the Dow Chemical Company and just how Dow uses critical thinking and reasoning skills to make more effective marketing and business decisions. You'll also learn some real "thinking tools" you will need to apply scientific reasoning to solving your marketing problems. It introduces topics relating to attributes versus constructs, the meaning of causation, the relationship between coherence and justified beliefs, the importance of logic to sound reasoning, and the avoidance of logical fallacies in making sound recommendations. The book concludes by giving you direction to further improve your ability to apply scientific reasoning to solving marketing problems.
Автор: Dung Nguyen Название: Marketing Decisions Under Uncertainty ISBN: 0792399641 ISBN-13(EAN): 9780792399643 Издательство: Springer Рейтинг: Цена: 194730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm`s marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.
Автор: Schreiter Keith, Schreiter Tom "big Al " Название: Pre-Closing for Network Marketing: "yes " Decisions Before the Presentation ISBN: 1948197006 ISBN-13(EAN): 9781948197007 Издательство: Неизвестно Рейтинг: Цена: 11910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Instead of selling to customers with facts, features and benefits, let`s talk to prospects in a way they like. We can now get that "yes" decision first, so the rest of our presentation will be easy.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
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Автор: Mehta, Ritu Название: Researching Marketing Decisions ISBN: 0367730162 ISBN-13(EAN): 9780367730161 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Нет в наличии.
Автор: Kumar Praveen, Kumar Prashant Название: How to Find a Network Marketing Goldmine: Researching and Evaluating MLM Opportunities ISBN: 0473472562 ISBN-13(EAN): 9780473472566 Издательство: Неизвестно Рейтинг: Цена: 9190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Most people fail in their MLM after attending a presentation full of hype and then pressurized to join else will miss out on a position in the matrix/ compensation plan. Sounds familiar? This book will teach and empower you to evaluate the right network marketing opportunity suited to your passion, taste and knowledge.
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