Researching Marketing Decisions, 

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Doyle Charles
Название: A Dictionary of Marketing
ISBN: 0198736428 ISBN-13(EAN): 9780198736424
Издательство: Oxford Academ
Рейтинг:
Цена: 18470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
Рейтинг:
Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Stewart David W.
Название: Financial Dimensions of Marketing Decisions
ISBN: 3030155676 ISBN-13(EAN): 9783030155674
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

Автор: Musadiq A. Sahaf
Название: Strategic Marketing: Making Decisions for Strategic Advantages
ISBN: 9388028716 ISBN-13(EAN): 9789388028714
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 35110.00 T
Наличие на складе: Нет в наличии.
Описание: Provides an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm`s strategic decisions in the area of marketing.

Автор: Wolfgang A. Gaul; Martin Schader
Название: Data, Expert Knowledge and Decisions
ISBN: 364273491X ISBN-13(EAN): 9783642734915
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Автор: Beamish, Karen
Название: CIM Revision Cards Strategic Marketing Decisions
ISBN: 0750686553 ISBN-13(EAN): 9780750686556
Издательство: Taylor&Francis
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Цена: 22450.00 T
Наличие на складе: Нет в наличии.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 1461378478 ISBN-13(EAN): 9781461378471
Издательство: Springer
Рейтинг:
Цена: 186330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: David W. Stewart
Название: Financial Dimensions of Marketing Decisions
ISBN: 3030155641 ISBN-13(EAN): 9783030155643
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

Автор: Grapentine
Название: Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions
ISBN: 1606493671 ISBN-13(EAN): 9781606493670
Издательство: McGraw-Hill
Рейтинг:
Цена: 24010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of science- the study of what it means for a science to be called a science. The motivation behind the book is quite simple: Given that science is so successful, why shouldn't marketers borrow thinking and reasoning skills from science and apply them to marketing? Indeed, why not? The book details the groundwork for learning how to apply scientific reasoning to the field of marketing, such as some basic and important definitions ("What is a belief?" "What is knowledge?"), and identifies barriers to scientific reasoning, giving an example from the Dow Chemical Company and just how Dow uses critical thinking and reasoning skills to make more effective marketing and business decisions. You'll also learn some real "thinking tools" you will need to apply scientific reasoning to solving your marketing problems. It introduces topics relating to attributes versus constructs, the meaning of causation, the relationship between coherence and justified beliefs, the importance of logic to sound reasoning, and the avoidance of logical fallacies in making sound recommendations. The book concludes by giving you direction to further improve your ability to apply scientific reasoning to solving marketing problems.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 0792399641 ISBN-13(EAN): 9780792399643
Издательство: Springer
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Цена: 194730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm`s marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

Автор: Prof. Dr. Oliver P. Heil; Vera Magin
Название: Competition in Marketing
ISBN: 3835004328 ISBN-13(EAN): 9783835004320
Издательство: Springer
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Цена: 71730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.