Restoring Tourism Destinations in Crisis, Beirman, David

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Kozak, Metin
Название: Managing and Marketing Tourist Destinations
ISBN: 0415811481 ISBN-13(EAN): 9780415811484
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Avraham, Eli
Название: Media Strategies for Marketing Places in Crisis
ISBN: 0750684526 ISBN-13(EAN): 9780750684521
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Нет в наличии.

Название: Branding of tourist destinations
ISBN: 1787693740 ISBN-13(EAN): 9781787693746
Издательство: Emerald
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Цена: 97560.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
Название: Positioning and Branding Tourism Destinations for Global Competitiveness
ISBN: 1522572538 ISBN-13(EAN): 9781522572534
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Автор: Valeri Marco
Название: New Governance and Management in Touristic Destinations
ISBN: 1668438909 ISBN-13(EAN): 9781668438909
Издательство: Mare Nostrum (Eurospan)
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Цена: 181110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment.

New Governance and Management in Touristic Destinations analyzes the most proper governance model to be implemented to increase the competitiveness of tourist destinations. It also focuses on the need to develop a managerial orientation capable of making the tourism system interact with tourism demand. Covering topics such as electronic word of mouth, gastronomic tourism, and sustainable development, this book is essential for practicing hospitality and tourism managers, professionals in the hospitality and tourism industry, specialists and consultants, government officials, researchers, educators, academicians, and students.

Автор: Valeri Marco
Название: New Governance and Management in Touristic Destinations
ISBN: 1668438895 ISBN-13(EAN): 9781668438893
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 239310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment. New Governance and Management in Touristic Destinations analyzes the most proper governance model to be implemented to increase the competitiveness of tourist destinations. It also focuses on the need to develop a managerial orientation capable of making the tourism system interact with tourism demand. Covering topics such as electronic word of mouth, gastronomic tourism, and sustainable development, this book is essential for practicing hospitality and tourism managers, professionals in the hospitality and tourism industry, specialists and consultants, government officials, researchers, educators, academicians, and students.

Автор: Mensah Ishmael, Balasubramanian Kandappan, Jamaluddin Mohd Raziff
Название: Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations
ISBN: 3030837106 ISBN-13(EAN): 9783030837105
Издательство: Springer
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Цена: 149060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

Автор: Hassan Azizul, Sharma Anukrati
Название: Overtourism, Technology Solutions and Decimated Destinations
ISBN: 9811624739 ISBN-13(EAN): 9789811624735
Издательство: Springer
Цена: 149060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book meticulously focuses on seeing technological solutions of overtourism on decimated destinations from a comprehensive viewpoint.

Название: Restoring Trust in Sport
ISBN: 0367473062 ISBN-13(EAN): 9780367473068
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this solutions-focused collection of sport corruption case studies, leading researchers consider how to re-establish trust both within sports organisations and in the wider public. Inspired by the idea of `moral repair`, the book examines significant corruption cases and the measures taken to reduce further harm or risk of recurrence.

Автор: Dailey, Mark
Название: Leader`s guide to storytelling
ISBN: 1032057440 ISBN-13(EAN): 9781032057446
Издательство: Taylor&Francis
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Цена: 36740.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.

Автор: Dailey Mark
Название: A Leader`s Guide to Storytelling: Restoring Authentic Communication in a World of Change
ISBN: 1032057459 ISBN-13(EAN): 9781032057453
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.