Absolute Essentials of Strategic Marketing, Proctor, Tony

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
Рейтинг:
Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Charlesworth, Alan
Название: Absolute Essentials of Digital Marketing
ISBN: 0367611163 ISBN-13(EAN): 9780367611163
Издательство: Taylor&Francis
Рейтинг:
Цена: 22450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Witcher, Barry
Название: Absolute Essentials of Strategic Management
ISBN: 1032177454 ISBN-13(EAN): 9781032177458
Издательство: Taylor&Francis
Рейтинг:
Цена: 22450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Perreault, William Cannon, Joseph Mccarthy, E. Jer
Название: Ise essentials of marketing
ISBN: 1260570916 ISBN-13(EAN): 9781260570915
Издательство: McGraw-Hill
Рейтинг:
Цена: 65190.00 T
Наличие на складе: Невозможна поставка.
Описание: Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones.

The manydramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency.

The following page provides a briefoverview of these themes: SupportAtEveryStep.

Автор: Proctor, Tony
Название: Absolute Essentials of Strategic Marketing
ISBN: 0367437759 ISBN-13(EAN): 9780367437756
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

Автор: Witcher, Barry J. (university Of East Anglia, Uk)
Название: Absolute essentials of strategic management
ISBN: 1138365378 ISBN-13(EAN): 9781138365377
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

Автор: Charlesworth, Alan
Название: Absolute Essentials of Digital Marketing
ISBN: 0367859203 ISBN-13(EAN): 9780367859206
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Автор: Pike, Steven
Название: Destination Marketing: Essentials 3rd Edition
ISBN: 0367469545 ISBN-13(EAN): 9780367469542
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
Рейтинг:
Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: El-Gohary & Eid
Название: Emerging Research On Islamic Marketing And Tourism In The Global Economy
ISBN: 1466662727 ISBN-13(EAN): 9781466662728
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Автор: Helmick Samantha C.
Название: Mobile Social Marketing in Libraries
ISBN: 1442243813 ISBN-13(EAN): 9781442243811
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Learn how to encourage library patrons to create their own content and tag it with the library`s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

Автор: Helmick Samantha C.
Название: Mobile Social Marketing in Libraries
ISBN: 1442243805 ISBN-13(EAN): 9781442243804
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 125310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Learn how to encourage library patrons to create their own content and tag it with the library`s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.