Absolute Essentials of Strategic Marketing, Proctor, Tony

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Charlesworth, Alan
Название: Absolute Essentials of Digital Marketing
ISBN: 0367611163 ISBN-13(EAN): 9780367611163
Издательство: Taylor&Francis
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Цена: 22450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
Рейтинг:
Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: El-Gohary & Eid
Название: Emerging Research On Islamic Marketing And Tourism In The Global Economy
ISBN: 1466662727 ISBN-13(EAN): 9781466662728
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Автор: Helmick Samantha C.
Название: Mobile Social Marketing in Libraries
ISBN: 1442243813 ISBN-13(EAN): 9781442243811
Издательство: Rowman & Littlefield Publishers
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Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Learn how to encourage library patrons to create their own content and tag it with the library`s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

Автор: Helmick Samantha C.
Название: Mobile Social Marketing in Libraries
ISBN: 1442243805 ISBN-13(EAN): 9781442243804
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 125310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Learn how to encourage library patrons to create their own content and tag it with the library`s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

Автор: Ragas
Название: Business Essentials for Strategic Communicators
ISBN: 1137387734 ISBN-13(EAN): 9781137387738
Издательство: Springer
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Цена: 69870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business Essentials for Strategic Communicators provides communication professionals and students with the essential `Business 101` knowledge they need to navigate the business world with the best of them.

Автор: Carl McDaniel Jr., Roger Gates
Название: Marketing Research Essentials
ISBN: 1119043077 ISBN-13(EAN): 9781119043072
Издательство: Wiley
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Цена: 84480.00 T
Наличие на складе: Нет в наличии.
Описание: In the 12th edition of Marketing Research,  McDaniel and Gates continue to share their industry experience to  teach students how to make critical business decisions through the  study of market research. The authors' practical, &nbs

Автор: Cliffe Kenneth
Название: Essentials of Marketing
ISBN: 1682852512 ISBN-13(EAN): 9781682852514
Издательство: Неизвестно
Цена: 166290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. This book will provide new insights into the field of marketing and benefit students as well as professionals.

Автор: Williams Jon, Lownie Bj
Название: Proposal Essentials - Win More, Win More Easily
ISBN: 0992615003 ISBN-13(EAN): 9780992615000
Издательство: Неизвестно
Рейтинг:
Цена: 18890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Berkowitz, Eric N.
Название: Essentials of Health Care Marketing 4 edf.
ISBN: 1284094316 ISBN-13(EAN): 9781284094312
Издательство: Jones & Bartlett
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Цена: 105590.00 T
Наличие на складе: Нет в наличии.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
New to the Fourth Edition:

Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform.
Chapter 4 now includes discussion of exchanges.
Chapter 10 addresses increasing amount of system consolidation.

Автор: Lippold, Dirk
Название: Einfuhrung in die marketing-gleichung
ISBN: 3658098694 ISBN-13(EAN): 9783658098698
Издательство: Springer
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Цена: 24810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Dirk Lippold erl utert mit der Marketing-Gleichung die Struktur und den Handlungsrahmen f r den Entwurf einer schlagkr ftigen Marketing-Konzeption. Die Marketing-Gleichung beschreibt im Rahmen der Wertsch pfungskette des Unternehmens die Aktivit ten des Aktionsbereichs "Marketing/Vertrieb" als Kernprozess mit seinen Aktionsfeldern (Prozessphasen) Segmentierung, Positionierung, Kommunikation, Distribution, Akquisition und Betreuung. Die prozessbezogene Perspektive erg nzt die instrumentelle Perspektive und damit die statische Sichtweise der Marketinginstrumente.