Destination Marketing, Rathee, Rupa

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
Рейтинг:
Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Pike, Steven
Название: Destination Marketing: Essentials 3rd Edition
ISBN: 0367469545 ISBN-13(EAN): 9780367469542
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

Название: Wine tourism destination management and marketing
ISBN: 3030004368 ISBN-13(EAN): 9783030004361
Издательство: Springer
Рейтинг:
Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Автор: Mark Anthony Camilleri
Название: Strategic Perspectives in Destination Marketing
ISBN: 1522558357 ISBN-13(EAN): 9781522558354
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism.Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Название: Destination Management and Marketing: Breakthroughs in Research and Practice
ISBN: 1799824691 ISBN-13(EAN): 9781799824695
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 308610.00 T
Наличие на складе: Поставка под заказ.
Описание: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.

Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Автор: Pike, Steven
Название: Destination Marketing
ISBN: 0367469537 ISBN-13(EAN): 9780367469535
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

Автор: Camilleri Mark Anthony
Название: Strategic Perspectives in Destination Marketing
ISBN: 1522588094 ISBN-13(EAN): 9781522588092
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 137940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.

Название: Destination Marketing
ISBN: 1138855898 ISBN-13(EAN): 9781138855892
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.

Автор: Brian Goodall, Gregory Ashworth
Название: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions
ISBN: 0415812712 ISBN-13(EAN): 9780415812719
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Автор: Kozak Metin, Gnoth Juergen
Название: Advances in Tourism Destination Marketing: Managing Networks
ISBN: 1138880620 ISBN-13(EAN): 9781138880627
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.

Автор: Ana Claudia Campos, Sofia Almeida
Название: Global Perspectives on Strategic Storytelling in Destination Marketing
ISBN: 1668434369 ISBN-13(EAN): 9781668434369
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 246710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.

Автор: Heeley John
Название: Urban Destination Marketing in Contemporary Europe
ISBN: 1845414926 ISBN-13(EAN): 9781845414924
Издательство: Неизвестно
Рейтинг:
Цена: 62530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).