The Effects of Social Media Advertising in China, Xuan, Changchun
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Holiday Ryan Название: Growth Hacker Marketing ISBN: 1781254362 ISBN-13(EAN): 9781781254363 Издательство: Profile Рейтинг: Цена: 10110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Join Ryan Holiday`s revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
Автор: Yoon, Hyunsun (Catherine) Название: Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Автор: Yu Название: Research on the Communication Effects and Mass Media Credibility in China ISBN: 9811962413 ISBN-13(EAN): 9789811962417 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.
Автор: de Burgh-Woodman Название: Advertising in Contemporary Consumer Culture ISBN: 3319779435 ISBN-13(EAN): 9783319779430 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Название: New Directions in Media and Politics ISBN: 1138559113 ISBN-13(EAN): 9781138559110 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The field of media and politics is quickly changing as society transforms and new technologies develop. This text, now in its second edition, moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental changes in the media system of the United States and the world.
Название: Advances in advertising research (vol. vii) ISBN: 3658215143 ISBN-13(EAN): 9783658215149 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).
Автор: Shaw, Mark Название: Copywriting ISBN: 1780670001 ISBN-13(EAN): 9781780670003 Издательство: Laurence King Рейтинг: Цена: 20230.00 T Наличие на складе: Поставка под заказ. Описание: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Автор: Liu Zixu Название: I Watch Therefore I Am: The Political Economy of Chinese Television Advertising ISBN: 6059914780 ISBN-13(EAN): 9786059914789 Издательство: Неизвестно Рейтинг: Цена: 19620.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From a Marxian viewpoint the author draws upon the distinction made in Chinese television advertising between the working class and what could be called the "watching class," and suggests that the advertising in contemp. China is fundamentally an ideological apparatus, which educates not only for new life styles but also for a new social order.
Автор: Davis Aeron Название: Promotional Cultures ISBN: 0745639828 ISBN-13(EAN): 9780745639826 Издательство: Wiley Рейтинг: Цена: 58080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Название: Developing insights on branding in the b2b context ISBN: 178756276X ISBN-13(EAN): 9781787562769 Издательство: Emerald Рейтинг: Цена: 104340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
If you are planning on becoming an e-commerce entrepreneur, specifically in the art of dropshipping, then this book is for you, as you will see many benefits. The beauty of dropshipping is that you don't need to keep actual stock or inventory of the items you want to sell. In this book, we will look at all the beginner information you would need to kick start your first every dropshipping business.
You will be filled in with the details on how to start a dropshipping store, and most importantly, how to keep it. Dropshipping is among the easiest and profitable businesses in the e-commerce world, especially for those without a huge capital to work and run with, but they are still interested to sell and make money.
This book gives a comprehensive guide on what dropshipping is, a good introduction as well as who is it for, who it isn't for, and the pros and cons. You will also learn how to select a niche, the various methods involved in dropshipping as well as risks or common mistakes in dropshipping.
You will also be guided on finding the right suppliers in your business because suppliers are the backbone of any dropshipping site.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
