Автор: Perloff, Richard M. Название: The Dynamics of Persuasion ISBN: 0367185784 ISBN-13(EAN): 9780367185787 Издательство: Taylor&Francis Цена: 204160 T Наличие на складе: Нет в наличии. Описание:
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics.
This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication's approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.
The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.
The book is complimented by online resources for both instructors and students, including an instructor's manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.
Автор: Ed Название: Propaganda, Power and Persuasion: From World War I to Wikileaks ISBN: 1784533572 ISBN-13(EAN): 9781784533571 Издательство: Bloomsbury Academic Рейтинг: Цена: 25330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? This book traces the development of techniques of 'opinion management' from World War I to the war in Afghanistan. It reveals how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. In doing so, it provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
Автор: Jowett Garth S., O`Donnell Victoria J. Название: Propaganda & Persuasion ISBN: 1506371345 ISBN-13(EAN): 9781506371344 Издательство: Sage Publications Рейтинг: Цена: 115110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life.
New to the Seventh Edition:
New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective.
The book's four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding.
New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Автор: Ken Hyland, Kevin Jiang Название: Academic Discourse and Global Publishing: Disciplinary Persuasion in Changing Times ISBN: 1138359025 ISBN-13(EAN): 9781138359024 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a coherent argument for changes in published academic writing over the past 50 years. This volume is essential reading for students and researchers of EAP/ESP and Applied Linguistics and will also be of significant interest to academics and students looking to have their work published.
Автор: Soules Marshall Название: Media, Persuasion and Propaganda ISBN: 0748644156 ISBN-13(EAN): 9780748644155 Издательство: Bloomsbury Academic Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?
Автор: Parrish Название: Adaptive Rhetoric ISBN: 0415727510 ISBN-13(EAN): 9780415727518 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.
Автор: Churchman Название: Principled Persuasion in Employee Communication ISBN: 1472475062 ISBN-13(EAN): 9781472475060 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on the same track that, since the nineteenth century, has led them to exert increasing control over their employees? Or will they take another path, one that leads towards a new type of working environment where the culture encourages freedom of communication and movement? This book argues for an approach to employee communication that sets out to liberate employees from the stifling constraints that organisations continue to impose on them. Principled Persuasion is so-called because it uses persuasive techniques, based on clear principles, to create new, forward-looking organisational cultures. It sets out to increase employee happiness and minimise the harms done to employees at work. It grounds itself on a strong ethical base composed of fundamental, universal principles. It introduces a new approach to the use of language, not only calling for more clarity and meaning in organisational communication, but also for a more conscious use of rhetorical techniques to change vocabulary, metaphors and internal dialogue for the better. Make no mistake, most organisations have totally underrated the strategic importance of employee communication. Principled Persuaders understand that the key to dealing with the unpredictable events about to unfold in the twenty-first century will be a new way of communicating with the workforce. The flexibility, adaptability and innovation that will be needed to survive and prosper in coming decades can only be achieved by liberating employees, not imprisoning them further in established systems and processes.
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap(TM). Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.
Автор: Bacon Brett, Brett Bacon Название: Millionaire Selling Secrets: How to Become a Millionaire Now by Using These Ten Simple, Fast, Easy, Proven Secrets of Persuasion! ISBN: 1440159769 ISBN-13(EAN): 9781440159763 Издательство: Неизвестно Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Imagine what it would be like to become a self-made millionaire by using these simple, fast, and easy millionaire selling secrets. Would you like to dramatically improve your selling skills? If you are not getting the sales that you want right now and you want to achieve the freedom, respect and security of becoming a self-made millionaire by mastering these millionaire secrets of persuasion, then this book is for you!
In this book you will discover how to:
Harness the power of assumption to achieve your personal and financial goals.
Discover passion in your work.
Ask smart questions to achieve incredible success.
Embrace objections and turn them into sales.
Build instant rapport, trust, and credibility with your customers.
Eliminate the stress of rejection in sales.
Help your customers to enjoy a better life.
Make more money faster with Millionaire Selling Secrets(TM).
All self-made millionaires have one thing in common, they use the secrets of persuasion found in this book. Now you can discover their secrets for the first time.
Would you like to sell your way to becoming a millionaire? Then get started today!
*Caution* This book contains powerful psychological techniques to influence anyone at will... Buy this book at your own risk.
Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, are only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships and even when interacting with strangers.
Persuasion is a skill and one that you can develop with the right tips and information. This book is the first step in taking the necessary action to improve your persuasion skills. It starts with the basics of persuasion and allows you to assess how effective you currently are. From there, you will get several actionable tips to enhance your ability to persuade others.
The second chapter explores manipulation. You will see how it is used in the real world and learn about techniques and how to use these to your advantage. Hypnosis is next. This is a very interesting skill to have because it is not a common one. It is something that can aid you in getting more of what you want from people and your life.
This book introduces you to neuro-linguistic programming. This is a skill you want to know to acquire more advanced persuasion skills. This is followed by learning about deception and what you can do to improve your skills and utilize this persuasion technique to your advantage.
Mind games and mind control are the next skills you will learn about. You will be surprised about how these are used in everyday life. In fact, you likely fall victim to them quite regularly in ways you are not even aware of. When you know the basics and how to utilize these to enhance your persuasion abilities, not only can you benefit from them, but you will also have greater control over their impact on you.
Seduction is discussed in this book. This is a persuasion technique you definitely want to master since it plays a role in more than just your romantic relationships. You can use this for a number of things, such as getting a promotion at work.
The last chapter looks at subliminal psychology. This is a very interesting topic that you likely have not heard about. You will explore a number of examples of how you already see it in action in the world today. From here, you will learn how to increase your skills and start to use this type of psychology to your advantage.
By improving your persuasion skills, you are able to enhance every area of your life. Just know that improving your skills takes time, so starting your journey now means that you will be able to better persuade others sooner. Make sure to keep this book close at all times so you always have a solid reference on the art of expert persuasion.
Автор: Kevin Moloney, Conor McGrath Название: Rethinking Public Relations: Persuasion, Democracy and Society ISBN: 0367313006 ISBN-13(EAN): 9780367313005 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.
If you're tired of being manipulated, whether you're being tricked into doing things you don't want, or others are taking advantage of you, there are ways to stop manipulation and persuasion in its tracks.
In this book, you will get a groundwork for what different types of persuasion and manipulation might be. You will learn the process of how people use these tactics to their advantage.
The first half of the book will discuss what makes up an individual. The way you use your body, the words that you choose to speak, and the way that they were raised all play important roles in what makes an individual. You will also have to look at your own self and pick out all of these unique things that make them different from everyone else as well.
There are psychological studies that back up the idea of certain methods of persuasion, such as NLP tactics, that prove that anyone has the power to persuade others.
Inside this book, you will discover:
WhatDark Psychologyis and how it's used to control people.
How to plant different emotional seeds that will grow in people's minds
How to use words to steer people however you like
How to identify and work with different types of people like contrarians and control freaks.
The jobs/roles in society that you are most likely to be manipulated in
The language of the subconscious
Thedirty trickslovers and family members use to control their victims.
How to analyze different personality types
Mind-blowing tricks for manipulation
Magic words for influencing others
A step-by-step guide on influencing others with NLP
Forbidden secrets of dark psychology
Case studies showcasing how much damage a master manipulator can do.
And much more...
Although there are many differences among people, there are also many things that make us the same. In order to better analyze and understand those around you, it's crucial to find those things that we do connect on, and the things that bring us together rather than the things that tear us apart.
It's important when reading this book to remember that not all manipulation is bad. In the first book of this boxset, it is emphasized that those who might be manipulating you might also be taking advantage of you.
When reading this book, you should remember that manipulation is a tool, much like a hammer. You can either use that hammer to destroy everything around you, or you could alternatively use that hammer to create something organic, something new.
This book will take you first through the discovery and analyzation of those around you, and then it will provide different ways that you can persuade them.
The only thing you need before starting this book is the willingness to change. You might have to confront some of your darkest issues, and you might have to put yourself through future scenarios that elicit a feeling of discomfort. In the end, however, you'll find yourself to be much more self-aware and independent.
Click "Add to Cart" now and learn how to defend against dark psychology and keep your mind and life in control.
Автор: Kossowska, Malgorzata , Szumowska, Ewa , Szwed, Название: The Psychology of Tolerance in Times of Uncertainty ISBN: 0367420554 ISBN-13(EAN): 9780367420550 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book lays out the motivational basis for tolerance, the most important underlying factor that shapes people`s social attitudes, and determines our ability to get along with others. Written from a psychological perspective, this is an ideal resource for students and academics in psychology, and social and political science.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
